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New iGaming Ontario Act severs tie between AGCO and iGO

When Ontario approved its fall 2024 budget measures, at the end of October, it included a provision to make a significant change to the way gaming is conducted in the province.

As well as adjusting its expectations for net profit from gaming as part of its 2024 fiscal review and future outlook, Bill 216, the Building Ontario For You Act, 2014, included Schedule 9, which concerns the status and operation of iGaming Ontario (iGO).

Since its inception in July 2021, iGO has been a subsidiary of the Alcohol and Gaming Commission of Ontario (AGCO) as per the Alcohol and Gaming Commission of Ontario Act, 2019.

However, Schedule 9 of Bill 216 revokes that regulation and enacts the iGaming Ontario Act, which officially ends the parent-subsidiary relationship. As a result, iGO will become an entirely standalone corporation without share capital. iGO specified that it will be a fully independent board-governed agency.

Bill 216 passed first reading third reading on Nov. 6 and received Royal Assent the same day. The iGaming Ontario Act will be proclaimed in early 2025, a spokesperson from the Ontario Ministry of the Attorney General told Canadian Gaming Business.

Auditor General raised conflict-of-interest concern

The spokesperson also told CGB that the change has been made in part to address a concern of a conflict of interest raised by Ontario’s Auditor General.

“Once proclaimed, the Act would also dissolve the parent-subsidiary relationship between the Alcohol and Gaming Commission of Ontario (AGCO) and iGO,” confirmed the spokesperson of Doug Downey‘s office. “This change would strengthen iGO’s governance and accountability structure and contribute to the continued success of Ontario’s thriving iGaming market by positioning the agency as a competitive employer and addressing a conflict-of-interest concern raised by the Auditor General.”

The AGCO regulates the offerings of Ontario Lottery and Gaming Corporation (OLG), the government crown corporation that was previously the only provider of approved online gaming in the province. Since the province’s market opened up to others in April 2022, OLG’s commercial competitors have been regulated by the AGCO and, unlike OLG, conducted and managed by iGO.

Now, with the new iGaming Ontario Act, both the Alcohol and Gaming Commission of Ontario Act, 2019 and the Gaming Control Act, 1992 have been amended to remove references to a lottery subsidiary.

iGO launches leadership search to replace Otton

The change to organizational structure comes at a time when iGO is actively looking for a new leader to replace Executive Director Martha Otton, who is retiring at the end of the year.

The iGO announced earlier this month that its board of directors, led by Chair Heidi Reinhart, has begun the formal search for Otton’s replacement.

Whoever is chosen will not be known as Executive Director. The iGaming Ontario Act also changes the title of iGO’s most senior figure to rresident and chief executive officer.

Responsible Gambling Council partners with Toronto sports leader MLSE

The Responsible Gambling Council (RGC) has partnered with Toronto sports ownership conglomerate Maple Leaf Sports & Entertainment (MLSE) with the aim of increasing visibility and awareness of sports betting myths.

The campaign will see RGC responsible gambling messages delivered prominently at every home game of a Toronto sports team at Scotiabank Arena and BMO Field, as well as select away games. The campaign will extend throughout the season across all MLSE teams including the Toronto Maple Leafs, the Toronto Raptors, Toronto FC and the Toronto Argonauts.

The RGC noted in a release that “it is essential for fans to understand the associated risks and to engage in gambling with access to tools required to participate in informed play.”

“RGC’s partnership with MLSE is a significant step forward in our united goals of promoting responsible gambling,” said Elaine McDougall, VP of marketing and communications at the RGC. “By leveraging MLSE’s platforms and brand, we can engage a larger audience and reach those who may be affected by gambling harms or who may know someone who is.”

MLSE launched a full RGC campaign during the Leafs home opener, which the council said reached more than one million viewers. The campaign aims to debunk what it says is a myth that past sporting occurrences influence future outcomes.

“Through strategic and meaningful partnerships, MLSE continues to be committed to providing fans with safe and enjoyable sporting experiences,” added Jordan Vader, SVP of global partnerships. “Alongside RGC, we look to ensure as many sports fans as possible are educated on and have access to important gambling resources for informed and responsible play.”

RGC aims to drive change under new CEO

The RGC is preparing for a change of leadership, with former VP of Strategic Initiatives at the Rick Hansen Foundation, Sarah McCarthy, having been selected to succeed the retiring Shelley White as CEO.

The council described McCarthy as “a collaborative executive leader with 15 years of experience in leading teams to build and deliver social impact through the development of innovative solutions to complex challenges.”

She will be tasked with leading the organization forward after a year in which the RGC said its education, certification and other action continued to propagate responsible gambling in Ontario and beyond.

Bragg Gaming CEO rules out sale after strategic review

Bragg Gaming Group is not for sale after the company’s strategic review ultimately yielded the conclusion that things should continue as they were.

Back in March, the Toronto-headquartered gaming provider had announced that it would form a special committee earlier to assess potential strategic alternatives after a mixed set of results in the last quarter of the last Canadian fiscal year. The company said at the time those could include the sale of the company or assets, a merger, financing or further acquisitions. However, it also stressed that there was no guarantee that any transaction would be completed.

In its latest quarterly earnings call on Thursday, CEO Matevž Mazij told investors that the board “unanimously determined that none of the proposals received reflect the company’s intrinsic value or current and projected financial performance.”

Bragg said it held discussions with more than 70 potential counterparties, executed non-disclosure agreements and shared confidential information with over 25 of them, receiving multiple non-binding proposals. But, after careful consideration, it decided that its best course of action was to keep on keeping on.

The company added that while the process has ended, the board will “continue to be open and consider all opportunities for enhancing shareholder value.”

A lot has happened since review began

While the strategic review was launched in the spring after an underwhelming quarter, things have changed.

Neill Whyte was appointed as the company’s new chief commercial officer in May and ex-Bally’s SVP Robbie Bressler began work as interim chief financial officer in June .

New launches such as the extension of its existing partnership with BetMGM into Pennsylvania and a joint step into Ontario with Caesars Digital have boosted Bragg’s footprint, and Bragg also agreed a deal in August to integrate Kero Gaming’s full suite of sports betting options into its aggregation platform. Add in the international distribution deal with Light & Wonder signed in April, and the company has made strong progress in North America.

On Thursday’s earnings call, Mazij cited further examples including a new content launch with FanDuel in Pennsylvania and extension of its partnership with bet365 to include New Jersey.

Bragg Gaming also went live in Delaware, its fifth U.S. state with partner Rush Street Interactive. It will add West Virginia operations next year, slated for Q2.

“We have more requests and demand for bespoke and customized games from existing operators and operators that are coming into the market,” Mazij added. “There is lots of room for growth as we look at some regional markets in the U.S. and Canada. We’re just starting in Delaware, West Virginia, and we have more coming online with Pennsylvania and Ontario and opportunities in British Columbia.”

Bragg reports record Q3 revenue

All of its moves in recent months have proven lucrative for the company.

Mazij noted on the call that strong third-quarter revenue gains from content distribution in the U.S. helped drive a 40% global increase in proprietary online content revenue year-over-year.

The iGaming technology provider reported a record Q3 revenue in its latest financial results, with revenue growing by 16% year-over-year. Gross profit rose 18% year-over-year as well and adjusted EBITDA ticked up 7%. Operating income improved but remains at a small loss.

“Since stepping in as chairman 16 months ago and then as CEO 14 months ago, we’ve transformed our executive team, restructured commercial operations, and sharpened our sales strategy with a targeted, jurisdictional approach,” said Mazij. “These decisive actions position us to drive growth and capture market opportunities with greater precision and impact. Under new leadership, we’ve built a strong pipeline of tier one opportunities across key markets and key products, positioning Bragg for accelerated top and bottom-line growth.

Mazij added that Bragg Gaming is “fully focused on commercialization and unlocking profitable growth, without the need for significant new investment in product development” and “poised for an exciting, high-growth, and profitable future.”

 

PENN CEO Snowden: theScore provides great model for ESPN Bet in US

PENN Entertainment executives see theScore Bet’s first two-and-a-half years in Ontario as the blueprint they hope to follow south of the border with ESPN Bet.

That was one of the messages that emerged from PENN’s Q3 earnings call last week, when CEO Jay Snowden and other C-suite leaders spoke to investors and analysts about the company’s operations on multiple fronts.

Of particular interest was the early going for ESPN Bet, PENN’s joint venture with the sports network which launched this time last year and has slowly spread across multiple U.S. states.

“We look at Ontario sort of being maybe a year or 18 months ahead of where things are here in the U.S. from an ESPN Bet perspective,” Snowden said. “And everything that we saw in Ontario, trend-wise, we’re seeing as we go in the U.S. as well.

“Ontario continues to be a really good story for us, which is part of why we’re pretty bold up on the Alberta opportunity whenever that does present itself. It certainly has moved into 2025, we’ll wait on the government and the regulators there to tell us exactly when the go-live launch would be.”

theScore, ESPN both offered existing name-brand value

Some of the similarities to be drawn between theScore Bet, PENN’s leading online gaming brand in Canada, and ESPN Bet are apparent.

Like ESPN in the U.S., theScore has been a sports news and content leader in Canada for many years and had established a base of millions of monthly users long before launching an online gambling standalone.

Although iGaming Ontario does not break down Ontario market revenue figures by individual operator, PENN said at an investor day in October that its Canadian brand held down a double-digit market share in the province in the first half of the year.

“We’ve got a significant number of users,” Snowden added at last week’s earnings call. “It’s interesting because the makeup of our database in Ontario is quite similar to what we’re seeing here in the U.S. with ESPN Bet: large mass-market casual, certainly some VIP play, but the bulk of the users are more in that casual segment.”

Ontario was guinea pig for ESPN/ESPN Bet integration

PENN also used theScore Bet’s longer-standing presence to test out what executives have vaunted most in the U.S. this fall: the direct integration between the ESPN legacy media app and the ESPN Bet platform that officially began at the end of October.

The company launched that initiative north of the border back in the spring, tying theScore Bet’s wagering functionality directly into theScore’s media app.

Executives said the move has proven successful in Ontario and gave them confidence to proceed with the same upgrade for their ESPN-branded offering. Tens of thousands of users have linked their accounts on ESPN Bet already, said the company’s CTO Aaron LaBerge. The customers who have done so place more bets totaling a higher handle and produce a higher GGR per user, LaBerge said, as well as consuming significantly more ESPN content.

Based on the learnings from theScore Bet integration in Ontario and the early feedback from the ESPN Bet linkage venture, PENN will introduce greater personalization within the ESPN linkage as weeks go on, providing such things as tailored promos and offers, content highlighting teams and players of betting interest and even targeted content based on fantasy team activity.

PENN hopes parlay mix in US mimics Ontario

PENN believes theScore Bet’s progress in Ontario is a harbinger of things to come with ESPN Bet in the U.S. in terms of its parlay mix, a topic that has been front and centre in many operators’ respective updates in recent weeks.

“Our parlay mix in Ontario, because we’ve been at it a bit longer there, is comfortably in the low 30s as a percentage of handle,” added Snowden. “That’s up year-over-year from the mid-to high 20s. So we’re already ahead in Ontario of what we’re seeing here in the U.S.”

 

GeoComply loses appeal against Xpoint patent infringement decision

The US Court of Appeals for the Federal Circuit has ruled in favour of Xpoint by upholding the dismissal of GeoComply’s patent infringement claims against its geolocation competitor.

Vancouver-based GeoComply filed a lawsuit in October 2022 in which it alleged that Xpoint had infringed upon the patent of a geolocation engine invented by GeoComply CEO and co-Founder Anna Sainsbury.

However, in February 2023, a Delaware judge approved Xpoint’s motion to dismiss the lawsuit, opining that GeoComply’s patent was too broad and general to be applicable. Judge William Bryson’s decision stated that “the idea of using multiple sources of information to verify a person’s locations is a longstanding business practice.”

He determined GeoComply’s patent failed the Alice test, which was established by a prior court case to determine whether a patent is considered an abstract idea or an actual application.

GeoComply appealed the decision, arguing that the patent had merit because the technology did more than determine location by also measuring reliability of locations.

However, the Court of Appeals has now ratified the Delaware decision.

Xpoint: Decision ‘shows no company can monopolize’ geolocation services

In a statement, Xpoint said that the decision “shows that no company can monopolize vital geolocation technology services and force their clients to work with them.”

“We are pleased the court has ruled in our favor, affirming what we have maintained from the start: Xpoint has conducted its business legally and appropriately, and GeoComply has attempted to restrict competition through a patent that is invalid under U.S. law,” added the statement. “The decision means that Xpoint can continue to operate and innovate freely in the geolocation technology space… Xpoint will vigorously pursue opportunities to create choice for gaming operators and improve the health of the industry.

“Xpoint’s victory demonstrates its commitment to an open, competitive market that drives forward the capabilities of geolocation technology for the entire gaming industry. With this ruling, Xpoint is excited to continue our momentum and deliver leading-edge solutions across the sector.”

GeoComply ‘stands firm in belief that specific innovation deserves protection

GeoComply told Canadian Gaming Business in a statement that it is disappointed by the decision as the company felt it had to defend its innovation.

“Our cutting-edge suite of solutions have never been about a single patent; they are the result of our decade-plus experience, the expertise of our team, and our unrelenting focus on customer success,” said a spokesperson. “This innovation is demonstrated through GeoComply’s proven track record of service delivery, reliability, and scalability. Our industry-leading platform processes over 1.2 billion transactions per month in a dynamic, context-aware system logic, all while consistently maintaining over 99.99% uptime and achieving over 99% pass rates. Our focus on creating and delivering industry-leading geolocation compliance and anti-fraud technology continues to drive us forward.

“We are disappointed by the court decisions related to patent law technicalities, and while we respect the judicial process, we stand firm in our belief that this specific innovation within our groundbreaking technology deserves protection from improper infringement. GeoComply takes pride in championing fair competition in the marketplace and promoting start-up innovators who challenge incumbents and strengthen the industry. However, when we believed our proprietary technology rights were being violated, we could not stand by without defending our innovation.

“GeoComply remains committed to promoting competition while still protecting our broad intellectual property rights.”

Endeavor CEO backing managed buyout of OpenBet and IMG Arena

Endeavor has agreed to sell its sports betting assets OpenBet and IMG Arena to OB Global Holdings LLC in a management buyout that is backed by the comapny’s CEO Ari Emanuel.

The company announced on Monday that OB Global Holdings will acquire the businesses for approximately $627 million CAD, subject to certain adjustments. The transaction will be financed through a mix of cash and debt.

The buyout is backed by Endeavor chief Emanuel and OpenBet executives including CEO Jordan Levin, said an Endeavor release.

Endeavor acquired OpenBet, which now powers responsible betting and gaming entertainment for more than 200 operators around the globe, from Light & Wonder in September 2022 for $800 million USD ($1.1 billion CAD at today’s rate).

A strong first half of 2024 saw OpenBet’s global customer base increase by more than 40% year-on-year. It also launched a regulatory technology vertical following the acquisition of Neccton and launched a geolocation technology service OpenBet Locator. Endeavor formally merged OpenBet and IMG Arena under one banner under the OpenBet name earlier this year.

Led by Levin, OpenBet will continue to operate as normal post-transaction.

“This management buyout allows us to continue executing our vision for increased market expansion and product innovation,” Levin said. “Our group is extremely confident in OpenBet’s future considering the premium product offering, superior talent, and solid foundation we already have in place following a strong period of business growth.”

OpenBet operates in the majority of Canadian provinces.

A step towards Silver Lake deal

OpenBet said the transaction is a necessary step for the closing of the proposed $18 billion CAD sale of Endeavor to private equity firm Silver Lake, which was first announced in April. Silver Lake is the biggest investor in Endeavor, holding around 31% of outstanding shares as of the end of 2023.

If all remains on track, the take-private deal is expected to close by the end of the first quarter of 2025.

In an August earnings call, Endeavor revealed it had begun the formal process to sell OpenBet and IMG Arena to prospective buyers. On Monday, as part of the buyout announcement, the company confirmed it will continue to market IMG Arena for sale to a third-party purchaser before and after closing.

PointsBet denies holding talks over potential takeover

Amid reports in its home nation of Australia that PointsBet could sell up, the company categorically denied rumours of a potential takeover on Monday.

Over the weekend, a report from The Australian suggested that the online gaming and betting operators could be the subject of an “imminent” AU$300 million ($275 million CAD) takeover from an overseas party. The report claimed that PointsBet had held discussions with multiple potential suitors, including at least one company in Asia.

However, referencing the article in a public statement, PointsBet dismissed the talk.

“PointsBet refers to recent media speculation, first published in The Australian on Friday, 8 November 2024, regarding a potential transaction,” read the statement. “Generally, PointsBet does not comment on rumour or speculation. However, the company confirms that it is not in discussions as suggested in the article.

“The company will keep the market updated in accordance with its continuous disclosure obligation under ASX Listing Rule 3.1.”

PointsBet focusing on growth at home and in Canada after US sale

After PointsBet sold its U.S. operations to Fanatics last June, the company has narrowed its focus to Canada, as well as its home market of Australia.

In a quarterly update on Oct. 31, the operator said its Canadian concentration is paying off as it reported big jumps in online sports betting handle and net win in Q3.

In the first quarter of the Australian fiscal year (FYQ2 2024 in Canada) from June 1 to Sept. 30, PointsBet Canada reported its sports betting handle rose 57% year over year to reach $63.5 million CAD. Sports betting net win grew even more, up 77% to $3.8 million. iGaming net win climbed 50% to $4.2 million.

Overall, total net win across both verticals in Canada grew 62% to just below $8 million. PointsBet noted that was above both the general level of Ontario market growth and above the company’s business-wide net win growth of 12%.

The company is also expanding its casino platform in Canada, having increased game content by 50% and adding offerings from Pragmatic Play, Relax Gaming and PlayAGS in recent months.

ComeOn Group adds sportsbook to Ontario offering

ComeOn Group will begin providing its sportsbook in Ontario after receiving approval from the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario (iGO).

The company is already one of 51 operators doing business in Ontario’s regulated market. It has been live in the province since 2022 as a licensed online casino gaming supplier. The iGO website now lists the brand as both a casino and sports betting provider.

A press release from ComeOn said the addition of sports betting in Ontario represents a strategic advancement in its sportsbook growth trajectory. The company said it is set to double its sportsbook business in the coming years.

ComeOn’s sports betting business is powered by its proprietary sportsbook platform and in-house risk management and trading team.

“We are very excited about the opportunities this new milestone opens up for us,” said CEO Juergen Reutter. “As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

ComeOn owner mulls sale

Meanwhile, ComeOn’s parent company is reporting considering the sale of its online gambling subsidiary.

Cherry AB is mulling the move as a key part of its wider reorganization strategy as it looks to evolve its offering. The gambling group has appointed Moelis and Jefferies to explore sale options for ComeOn.

Reutter has previously voiced lofty ambitions for the company, noting that it’s strategy is to become a tier one operator in the sports market.

“For us, it’s a key goal because we are very dominant in the casino market, where we have significant market shares in our territories. But when it comes to sports betting, we are underrepresented,” he said.

Responsible Gambling Council names Sarah McCarthy as new CEO

The Responsible Gambling Council (RGC) has settled on its replacement for retiring CEO Shelley White.

After an extensive search process, the RGC has appointed Sarah McCarthy, the former Vice President of Strategic Initiatives at the Rick Hansen Foundation. McCarthy will start work officially on Jan. 5, 2025.

In a memo to stakeholders, the RGC described McCarthy as “a collaborative executive leader with 15 years of experience in leading teams to build and deliver social impact through the development of innovative solutions to complex challenges.”

At the Rick Hansen Foundation, a charity dedicated to raising awareness, changing attitudes, helping create accessible spaces, and liberating the amazing potential of people with disabilities, McCarthy’s responsibilities encompassed strategic and operational planning, program implementation, and the stewardship of impactful business development strategies.

Under her leadership, the organization successfully launched and implemented the RHF Accessibility Certification, an innovative program that has rated almost 2,000 buildings and trained over 2,600 professionals, promoting inclusivity across various sectors.

Her strategic direction also facilitated the development of Accessibility Advisory Services, a social enterprise that advises on accessibility improvements, reflecting her commitment to building inclusive communities. She also spearheaded the expansion of the RHF School Program, which has reached over 270,000 children since 2016, educating young people about diversity and accessibility.

The RGC noted that her ability to lead her team in securing and executing on over $20 million in government funding for Accessibility Certification “exemplifies her prowess in forging substantial government and corporate partnerships, further enhancing outreach and impact.”

McCarthy is also the former Executive Director at the International Society for Nurses in Cancer Care and other notable non-profits. She is a member of the Strategy Committee for the Accelerating Accessibility Coalition at Urban Land Institute Toronto and was previously a member of the Equity, Diversity and Inclusion Task Force. She has also been on committees at the Canadian Standards Association and People for Education.

White retiring after 8 years

The RGC had announced in June that White would retire in December after eight years in the position.

In its job listing for her successor, the RGC said it was looking for a new leader who could not only lead and execute the organization’s strategic plan for the remainder of the decade but lead with conviction in the rapidly evolving digital-first gambling industry.

“Shelley’s leadership has been transformative, steering the RGC through significant initiatives that have expanded our reach and deepened our impact,” said the memo announcing McCarthy’s appointment. “Her strategic foresight was instrumental in launching groundbreaking programs that have set industry standards in responsible gambling. Her passion for advocacy and her commitment to our cause have not only enriched our organization but also the broader community we serve.

“As Shelley embarks on her well-earned retirement, we reflect on her legacy of innovation and leadership, and we extend our heartfelt thanks for her years of dedicated service.”

The Responsible Gambling Council was founded in 1983 as an independent non-profit focusing on helping to prevent problem gambling and protect players by reducing risks through education and information. It provides its own accreditation, RG Check, for operators that meet its criteria.

Super Group pleased with Canada status amid grey market leadership

Super Group CEO Neal Menashe said on an earnings call on Wednesday that an increased focus on Canada is paying off, something that appears to be particularly true in the cross-Canada grey market.

The company operates five brands in Ontario’s commercial regulated online market, the sportsbook-first Betway and the Spin, Jackpot City, Royal Vegas and Ruby Fortune online casinos. It also has significant brand recognition in other provinces, where the government-run lottery corporations’ platforms are the only regulated online gaming offerings.

In a release, Super Group said that while the shutdown of its U.S. sports betting operations had partially caused a drop in profits, success in Canada and growth in Europe and Africa drove it to a 13% year-on-year increase in Q3 revenue. Africa is now the business’ largest region in terms of revenue, while Canada is second.

“Canada, compared to year-on-year growth overall, has been very good,” Menashe said. “We are experiencing strong growth across both sports and casino…

“Ontario’s better, it’s not where we need it to be but we are still in a good position there and we still have a decent share of the market. We are probably relatively under-indexing marketing-wise, relative to some of the bigger competitors, but we are now looking at fixing that.”

Super Group did not provide any details on what that Ontario market share may be, and iGaming Ontario (iGO) does not break down revenue data by operator. But October 2024 data shown to Canadian Gaming Business by H2 Gambling Capital suggests that the company has captured around 7% of the total regulated market, including Ontario Lottery and Gaming Corporation’s slice. Per H2, Super Group’s share has grown from around 4% last year.

As a result of its performance through the year to date, Super Group has raised its ex-U.S. adjusted EBITDA full-year 2024 guidance.

“I think the distraction of too many countries means that when we go all-in on these countries, we can focus and get it right, which is what we’re doing,” added Menashe.

Super Group reaps reward of nationwide profile

As well as the regulated Ontario market, Super Group brands have significant visibility in other provinces.

Data from Wells Fargo released in the early weeks of Ontario’s regulated market in 2022 showed that Betway had the second-highest number of daily active users in the province. Morgan Stanley estimated around the same time that Betway accounted for the highest percentage of iGaming and sports betting smartphone app downloads in Ontario on a monthly basis for the whole of 2021.

In Alberta, the brand has been prominently advertising for years. Thanks to a partnership with the NHL, ads for the brand’s “non-gambling global website” betway.net have been displayed on boards at Rogers Place during Edmonton Oilers games, including during this year’s Stanley Cup Final.

Back in August, Menashe vowed that Super Group is “reading and waiting” to enter Alberta whenever it opens a regulated market. That timeline has been pushed back, but Menashe reiterated his stance on Wednesday.

“Obviously, we learned the lessons in Ontario from going to the regulated regime, all the lessons we learned there will come into Alberta,” he added. “Alberta is looking to move to the end of 2025, maybe 2026. So we are all ready for that. Our brands resonate there. Remember, we’ve got Betway, we’ve got Jackpot City, Spin. We’ve learned, we know what we need to do.

“And I think the rest of Canada, we’ve really dug deep and we’ve really sorted out where we were losing traffic… and I think it’s showing in our numbers.”

Menashe was referring to the solid Canadian financials, but it could also be applied to their apparent market share.

According to the H2 data, Super Group is by some distance the leading operator in Canada’s unregulated market with a huge 35% share. H2 did not provide an estimated brand-by-brand breakdown, but Super Group recognized Spin as its biggest revenue-generator and Menashe also noted on the call that “Jackpot City continues to be a leading brand across [Canada].”

Jackpot City will also be one of two Spin portfolio brands soon added to Super Group’s footprint in Pennsylvania and New Jersey, where Betway is live with online casino.