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BetRegal Is Looking Ahead Eagerly But Responsibly

By Tom Nightingale

When it comes to the potential growth of sports betting in Canada this year and beyond, Canadian operators are looking to position themselves at the front of the queue.

BetRegal, the latest member of the Canadian Gaming Association (CGA), is no different.

“We’re salivating at the idea of taking on our home market,” BetRegal’s Head of Marketing Aly Lalani tells Canadian Gaming Business. “We want to be a major Canadian sportsbook.”

The rapidly growing company, run by Canadian industry veterans including CEO Mike Mirtl, has already blossomed outside of Canada. It has built a successful footprint in several European markets including the UK, Germany, and Scandinavia.

Now, it is focused on becoming an industry leader in Canada as the country’s sports betting offerings look poised for a boom.

Targeted ambition

Lalani has a wealth of experience in the sports and iGaming field, having previously served as the marketing director for industry giant Pinnacle Sports, primarily in the European and Asian markets. With the knowledge he and Mirtl bring, BetRegal has enjoyed European success, establishing sub-operator Maltese and British gaming licenses and focusing, as Lalani puts it, on “accelerated growth” particularly in the UK market.

“Our strategy when we started was getting to market as quickly as possible using a two-pronged approach,” Lalani explains. That consisted of first establishing the brand and entering the marketplace quickly using software providers, and subsequently building out a platform of its own. Currently, the company offers various sports betting derivative products, from “BR Bot,” which applies machine learning to your betting history to recommend potential betting options, to a fully integrated live-betting match tracker. “We’re slowly moving away from the software provider approach and into a proprietary platform.”

But, while the initial focus was on Europe, ever since its founding in the middle of last decade, BetRegal has harboured lofty but considered ambitions when it comes to North America.

Lalani and Mirtl are both Canadian, and the excitement at the potential opportunities ahead is palpable. “A couple of years ago, when Canada started moving more towards regulation, we knew that Canada was going to be our focus,” says Lalani. Right now, he estimates the company’s base is still probably 70 to 75 per cent UK-focused. That, though, is decreasing. Whereas BetRegal’s historic top three markets of focus have been the UK, Germany, and Norway, Canada is now the main object of their attentions.

“With Canada, we think we can take everything we’ve learned over the last 15 to 20 years in the industry and apply it to home. We’re really pushing forward aggressively.”

A land of opportunity

Up to this point, Lalani divulges that BetRegal has seen some organic acquisition in Canada. But the excitement in his voice is audible when he discusses what’s in the pipeline already, and what developments like the legislation currently being debated could bring for the company.

“We’re in the contract stages of announcing a very big Canadian league sponsorship, so we’re going to start that brand development process right now,” he says, describing that as “the centerpiece” of their initial marketing strategy in Canada. “There’s a halo effect that comes along with partnering with a really storied and tried-and-true Canadian brand,” he notes.

Indeed, strategic partnerships will be key for BetRegal’s progress. Initial conversations are already underway with notable Canadian former pro athletes, including ex-hockey players and members of the Blue Jays’ MLB championship-winning team of the early 1990s. The focus, Lalani explains, is developing brand credibility. “We’re trying to differentiate from others through focusing on product, customer, and localization.”

Right now, there are a multitude of Canadian operators poised to strike into the market as the industry moves further down the line with sports betting. As Lalani succinctly describes it, BetRegal is only on the first leg of its marathon when it comes to operating in Canada. One differentiator will likely be local market knowledge, and that’s something of which the company is already acutely aware. If you live in a major Canadian city, you’re most likely a fan of that city’s professional sports team, such is their saturation into the city’s culture.

“We’re looking to tap into that with a targeted focus on the city localization aspect, the hometown feel,” Lalani continues. “We have the benefit of having that intimate knowledge that allows us to hone in locally. We’re aware of what’s needed in this marketplace to develop a strong Canadian brand.”

Operating responsibly

BetRegal has an even greater focus, though, and that is ensuring it proves itself as a responsible operator. Responsible gaming is an important topic right now as Canadian bettors witness the explosion of sports betting in the U.S. and the inundation of that market. Keeping customers safe and protected, and responsibly managing their gambling has never been more important on what feels like the eve of sports betting’s true advent in Canada.

Lalani emphasizes that the company’s biggest focus is operating in good faith. “That’s because, compared to more established markets, Canada’s very naïve.” Education will be key, and BetRegal’s aim is to be both the place to make wagers and help familiarize the public with the concept of sports betting. “Our handshake with the Canadian public is going to be very all-inclusive.”

For Lalani and Mirtl, a priority is also focusing on doing some good in the local communities and helping to remove the negative connotation that sports betting still has in many corners. To that end, the company’s initial splash with their Canadian league partnership will entail a huge push on responsible gaming.

Tapping the potential

The timing of BetRegal joining the CGA, amid the North American acceleration of sports betting and debate in Canada’s House of Commons, is poignant. They know just how important the collaboration is to their aspirations.

“There’s a credibility component and a higher degree of professionalism that comes along with the association,” acknowledges Lalani. “We can quite clearly benefit from the relationships the CGA already has, and we feel we can also provide value to the CGA in our role as a positive voice of an offshore operator. We want to be regarded as one of the first ones to do this well and properly in Canada, and CGA membership helps to both bring that credibility and act as something of a microphone for us.”

All in all, BetRegal recognizes the potential in Canada is astronomical. Lalani compares it to the existing dominant gaming markets like the UK and Germany. “It’s a huge opportunity.”

As for what may be down the line, the major Canadian league partnership and outreach campaigns are exciting, but the company has other hopes, too. Yes, digital gaming has been its core focus, but traditional options can play a role, too.

“We’re exploring opportunities in that space, such as partnering with existing properties or casinos,” Lalani explains. He cites their retail presence in emerging South American markets: there are BetRegal betting terminals in multiple land-based casinos in Central America. “We have that footprint already and we see a real opportunity to not only be an online space but also to develop the BetRegal brand through strategic partnerships with land-based casinos, major entertainment venues, etc… We want to be that first thought when Canadians in the industry think of sports betting or gaming.”

It’s a long and winding road, but BetRegal is walking now so it can later run.

Follow BetRegal on Twitter | Instagram

Canadian Gaming Association Launches CGA Academy in Partnership With iGaming Academy

As part of the CGA’s commitment to expand services to the Canadian gaming industry, the association has partnered with the iGaming Academy to launch the CGA Academy, a full online training solution, including up-to-date compliance and skills training courses and a robust Learning Management System (LMS), all specialized for the gaming industry.

The association has been planning this expansion into training for some time as part of its mandate, and has chosen to work with the iGaming Academy because of its focus on up-to-date content, customized solutions, and superior services.

“As we pursue our mandate of education and advocacy, we are thrilled to partner with iGaming Academy to provide quality learning and development opportunities that have been designed specifically for the Canadian gaming industry,” said Paul Burns, President and CEO, CGA.

“Having access to up-to-date and relevant training is important given the rapidly changing and increasingly technology-driven nature of our industry, and we look forward to expanding the CGA Academy over the years to come.”

iGaming Academy, part of The Conexus Group, trains over 30,000 professionals every year across more than 100 companies in more than 45 countries. The company specializes in industry-specific compliance and product eLearning and has extensive experience training professionals of all levels within online gaming, land-based casinos, lotteries, and betting shops.

Training will be available in an interactive online format through the CGA Academy portal, and companies will have the option to create their own bespoke online learning portal from the ground up, with the ability to customise course selection, training variables and assign, track and easily report on employee progress.

The collaboration will set a unified standard of gaming education across Canada covering topics such as Canadian Anti-Money Laundering, Sports Betting, COVID-19 Readiness, Responsible Gaming, CRM, and many more. Staff will receive access through a training portal, via individual accounts. Certificates will be available for download upon successful completion of the training and assessments.

“This collaboration with CGA offers operators in Canada a route to conformity through training with the relevant jurisdictional regulations,” added Jamie Debono, Managing Partner, iGaming Academy. “It’s also future-proofed, with any changes to regulation being applied directly to the training. We’re excited to be bringing a growing portfolio of training for learners in the region The CGA Academy will ensure that gaming companies in Canada can easily access high quality, regulator-approved training content year-round.”

To arrange a consultation with iGaming Academy, or learn more about its partnership with Canadian Gaming Association, contact [email protected] or [email protected] today.

SOURCE: CGA

First Ontario Charity Gaming Centre Launches Scientific Games’ Systems Solution

Scientific Games has completed the first installation phase of new gaming systems at Rama Gaming House in Mississauga, Ont.

Rama is the first Ontario charity gaming centre to use Scientific Games’ cloud-hosted solutions. It will utilize Scientific Games’ SDS® and CMP® core systems, and Elite Bonusing Suite® (EBS) player reward bonusing on the iVIEW® 4 display.

“We are very proud to be the first Ontario Charity Gaming Centre to launch Scientific Games’ cloud-hosted solution, as well as the first to deploy it in our jurisdiction,” said Don James, General Manager at Rama Gaming House. “We look forward to utilizing this innovative suite of applications to not only enhance operations on the gaming floor, but also the player experience.”

A SciGames release states that SDS is an integrated slot-accounting system that continually monitors slot machines and other gaming devices, as well as player gaming activity throughout the property. Meanwhile, CMP is a player-tracking and customer relationship system that helps operators manage and evaluate their database of players throughout the Bingo Hall.

Scientific Games’ next-generation player interface, iVIEW4, enables operators to show dynamic marketing content, animations, and videos on the gaming machine while providing an instant response through a sophisticated multi-touch display, says the release.

iVIEW 4 supports HTML5 graphics and uses web widgets to enable marketing teams to easily update content dynamically throughout the property, significantly enhancing the player experience. iVIEW 4 features an improved software architecture for seamless third-party integration, as well as several Scientific Games applications, including CMP and EBS for turn-key promotions that provide instant rewards at the point-of-play.

Scientific Games’ Managed Services offloads the sophisticated task of hosting and managing an operator’s gaming system application suite and the hosting infrastructure from an operators’ internal IT teams. The company’s experienced application, infrastructure (server, network, database, iSeries) and domain experts monitor the entire suite of Scientific Games’ Systems from an industry standard, 24/7 IT operations centre.

Managed Services allows IT and business teams to focus on the core business, reduce time spent on existing gaming management systems, and ensure “up-time” of Scientific Games’ Systems.

“Our cloud-based solutions are a dynamic offering, and we anticipate great results from this installation at Rama Gaming House,” said Bob Parente, Executive Vice President and Chief Revenue Officer at Scientific Games. “These solutions are highly-effective and sophisticated and are just the next step in the evolution of our systems products. By hosting these solutions in the cloud, we can provide more services for our partners, at a lower cost.”

Rama Gaming House has been closed since November 23 as a result of provincial restrictions in Ontario.

In other news, Scientific Games, which has appointed ex-Viacom Vice-President Jim Bombassei as its new Senior VP of Investor Relations, recently extended its technology partnership with Loto-Québec through January 31, 2022.

SOURCE: Scientific Games

Atlantic Lotto Plans Bigger-Bet Online Casinos for P.E.I. and Nova Scotia

The Atlantic Lottery Corporation says it’s preparing to expand a new online casino to allow play by residents of Prince Edward Island and Nova Scotia, after quietly launching a site New Brunswickers could access in August 2020.

That website allows New Brunswick residents to gamble up to $500 on a hand of blackjack, or up to $100 on a single pull of a virtual slot machine, all from the privacy of their own homes.

The launch of that site came as the culmination of efforts dating back a decade by Atlantic Lotto to get any of its shareholders — the four provincial governments in Atlantic Canada — to buy into the notion of an online casino. After years of being turned down, Atlantic Lotto said the coronavirus pandemic proved to be the right time to launch its online effort.

“Offshore operators who are marketing to Atlantic Canadians really picked up steam over COVID,” said Chris Keevill, CEO of Atlantic Lotto. “We don’t think that they operate with the best interests and safety of Atlantic Canadians in mind.”

According to ALC, about $100 million leaves the Atlantic region each year through gambling on offshore websites. However, when asked how that figure was calculated, Keevill said it’s “very difficult to track.”

Traditional lottery revenues hurting

The new online casino comes as provinces are expecting the pandemic to take a significant bite out of traditional lottery revenues.

In 2016, Atlantic Lotto told its provincial shareholders that an online casino could generate $80 million in net revenue over seven years, according to a report obtained by CBC Newfoundland and Labrador through access to information legislation.

Revenues would be distributed according to how much play there is in each province. Only New Brunswickers are able to access that province’s online casino, and only when they’re connecting to the internet from within the province. The same restrictions would be in place for ALC online casinos launched on behalf of other Atlantic provinces.

While Keevill wouldn’t say how much money the New Brunswick online casino has made since August, the P.E.I. government said it’s been told by Atlantic Lotto that the Island could receive $750,000 in profit in the first year of operation, after costs.

There are concerns the new online games could lead to more problems related to gambling addiction in the provinces that participate, though.

New Brunswick’s online casino allows maximum bets on virtual slot machines up to 40 times higher than what’s allowed on in-person VLTs in the province.

Keevill defends the bigger bets, saying Atlantic Lotto is trying to compete with offshore sites that “have in many cases no limits at all.”

But Elizabeth Stephen, a registered counselling therapist in Halifax who for more than 20 years has specialized in gambling addictions, said Atlantic Lotto’s site will “legitimize” online casino gambling, attracting people who never would have shared their credit card information with the offshore sites.

“It normalizes it. It says, ‘Here’s your provincial company. The money goes back to your own province. It’s a good thing,'” Stephen said.

Addiction concerns

Stephen said slot machines and VLTs are already the most addictive form of gambling. Putting versions of those devices online will only make it easier for people to access, she believes.

“That’s what needs to be the focus here: The product and the potential harms, and is it worth it?”

Stephen said regulations for online gambling should be stricter than those in place for in-person facilities, but instead the opposite seems to be the case with ALC’s website. If Nova Scotia launches an online casino with the same betting limits as New Brunswick, Stephen said she would expect profits and gambling addictions to rise.

In a statement to CBC News, the Nova Scotia Gaming Corporation said “implementation of online casino-style games is being evaluated,” and that the gambling regulator “will continue to work with experts to ensure Nova Scotians have a safe and responsible online gambling option.”

The P.E.I. cabinet approved that province’s participation in an online casino on Dec. 22. In a statement, the provincial Department of Finance said its goal was to ensure residents “play in a safe and regulated environment.”

ALC has no immediate plans for a similar online casino that would be open to residents of Newfoundland and Labrador.

A statement on behalf of N.L.’s Minister of Finance Siobhan Coady said: “ALC revenues are expected to be lower in 2020-21 due to the impacts of the COVID-19 pandemic, but our government has not made a decision on whether to implement this concept in Newfoundland and Labrador.”

New Brunswick’s online casino was launched without public consultation, notification, or even so much as a media release from the province or Atlantic Lotto. It was rolled out quietly because it was a pilot project, Keevill said.

But P.E.I.’s Opposition finance critic said there need to be public consultations before the province launches its own online casino — and that those consultations should have taken place before cabinet made its decision on the matter.

“What we need to look at is how we’re raising revenue, and are we doing it in an ethical way, and in a way that supports Islanders?” said Michele Beaton, the Green Party MLA for Mermaid-Stratford. “I’m concerned about making gambling increasingly available to people who are already struggling with gambling addiction. And moving this online will ensure increased access to Islanders.”

Allowing online casino with large bets ‘simply wrong,’ says P.E.I. Liberal MLA

P.E.I.’s standing committee on health and social development will investigate the mental health implications of the new online casino.

“The timing is so wrong” for an online casino that allows large bets, said Liberal MLA Heath MacDonald, who asked the standing committee to make this a priority.

“We’ve just lived through nine months of a lot of anxiety, a lot of mental illness, and the numbers are increasing daily,” MacDonald said in an interview with CBC News. “And I think addictions was a topic of many discussions for many people — all Islanders, many people, many families. One of the addictions we sometimes tend to forget is gambling addiction.”

On Wednesday, January 13, the committee voted unanimously to call witnesses to appear as soon as possible, including the provincial addictions co-ordinator and a researcher from UPEI, along with someone from public health.

“To make a decision to bring forth this kind of alternative gambling is simply wrong, and government should look at reversing its decision,” MacDonald said. He hopes testimony from experts at the committee will help lead the government to agree with him, he said.

“I think we really have to take a serious look at what it can do to individuals and their families,” MacDonald said. “It’s not very pretty and it’s not pleasant.”

MacDonald noted he “didn’t want to have any part of it” when a similar proposal was pitched to government when he was P.E.I.’s finance minister just a couple of years ago.

Source: CBC

SIGA Feels the Weight of Responsibility During COVID-19

By Tom Nightingale

For the Saskatchewan Indian Gaming Authority (SIGA), the challenges posed by the COVID-19 pandemic have hit a little differently than for most operators and regulators.

That’s because SIGA is not like most of its industry peers. The authority operates numerous gaming entertainment destinations in Saskatchewan, with the latest, Gold Horse casino, having opened in Lloydminster in 2018.  Rooted in First Nations history since its founding in the early 1990s, SIGA has grown to seven casinos and 2,000 employees over a quarter of a century. Today, those casinos generate more than $250 million in revenue and $80 million in net income annually.

But for SIGA, “sharing the wealth” is more than just an idiom. To say they pay it forward would be an understatement.

SIGA operates as a non-profit corporation under Saskatchewan law, meaning that 100 per cent of its profits go to the province’s First Nations and community development. 50 per cent goes to the First Nations Trust, which aims to support economic and social development, justice, health, education, recreation, culture, and other First Nations initiatives in the province. The Trust is administered by an independent board and monitored by the provincial Ministry of Government Relations. The other half is split evenly between the provincial government’s General Revenue Fund, which helps to finance initiatives supporting social and economic objectives such as health, education, and infrastructure, and Community Development Corporations (CDCs). Those CDCs fund charitable initiatives in communities where SIGA casinos are located and are run by independent boards in each community comprised of Tribal Council and local community representatives.

That profit-sharing model goes a long way, too; by October 2017, estimates were that SIGA has contributed in excess of $1 billion to the provincial economy. SIGA CEO Zane Hansen described the corporation’s operations as being built upon solid business principles but come year-end, “a non-profit in the truest sense of the word.”

Navigating spring closures

Saskatchewan has been an interesting case study when it comes to how provincial gaming industries have responded to the progression of the COVID-19 pandemic. Along with SaskGaming’s Casino Regina and Casino Moose Jaw, SIGA’s seven properties were forced to close down back in March as the full extent of the pandemic became apparent. It was truly unknown territory.

“From a company perspective, we were thankful that we had solidified our business/emergency continuity planning and we were able to quickly respond and evolve our business for the unprecedented situation,” Hansen recently told CGB. “During reopening, we took a very fluid and dynamic approach to the controls, processes, and offerings that SIGA can present, both on the floor and with back-of-house and central office processes.”

When the casinos opened again in July, the state of play at SIGA reflected that at other casinos around the province and the country. Limited slots and live games were on offer, capacity limits were in place, masks were mandated, and shows and events could no longer be offered. Hansen notes SIGA has adapted well, averaging around 80% of its normal slot machine volumes in November, but that it anticipates things “tightening up” heading into the winter months. Up to this point, the corporation has withstood the effects well.

Hansen acknowledges a strong base of loyal customers and the reduced alternative options for entertainment as factors in maintaining that level. “Players also seem to be staying playing longer average times with a game, perhaps because there are fewer playing spots available with our reduced capacity regulations.”

Pivoting service

The pandemic has accelerated certain trends across Canada’s gaming industry and one of those has been an uptick in Electronic Table Games play. That has been seen at SIGA’s properties, too, and Hansen calls the transition to increased ETG play “a positive move.” There are lessons to be learned not just now but moving forward beyond COVID-19. “Certainly, a situation like this makes one revisit how one can leverage technology to support business continuity,” notes the CEO.

The pandemic has also exposed the importance of not having a presence in online gaming, which has yet to be approved in Saskatchewan. SIGA has repeatedly stated the need for the province to modernize its gaming delivery channels. Saskatchewan is one of the last provinces to not have a regional iGaming site. With tangible progress to being made in Ontario and other provincial operators enjoying a spike in online casino traffic during land-based closures, Hansen highlights movement in the iGaming field as an aim moving forward.

Already, though, other steps forward are being taken. Hansen explains how the pandemic has helped SIGA to learn how to optimize capital and better manage overall expenses. “By throwing out the established book and re-inventing processes and controls, we managed to create a much leaner and efficient operational model,” he says. “As a collective, we’ve learned that even stronger teamwork across the organization was essential to navigate through COVID-19.”

RELATED: Resiliency and Progress the Name of the Game for SaskGaming

The impacts of a second shutdown

The primary concern of the spring shutdown, Hansen stresses, was the human dilemma of having to reduce the size of SIGA’s workforce due to the initial lockdown and then having to respond with diminished resources upon reopening. That had a profound effect on SIGA’s charitable operations. Casinos were ordered to close on March 16 and remained out of action until July 9; that was a long four months and hit SIGA and its First Nations affiliates hard, says Hansen.

“As a result of the shutdown, First Nations communities already had experienced a significant financial loss,” Hansen explains. It’s worth mentioning here that 65 per cent of SIGA’s employees are of a First Nations descent. That only intensifies the pain felt by tough decisions that have needed to be made, such as the one at the end of August which saw 550 positions permanently eliminated at SIGA as the company underwent restructuring to better survive the pandemic. Hansen notes the company is thankful it was able to take advantage of the federal wage subsidy program to help offset some payroll costs and support employees who were placed on leave during times of disruption.

SIGA had braced well for the continued impact of the pandemic. However, as has been the way in areas of Canada throughout the pandemic, things have changed drastically again in recent days. On Monday, December 14, Saskatchewan announced all casinos and gaming centres must close from December 19 until January 15 at the earliest.

Hansen emphasizes that policy makers do not understand how safe and clean casino properties actually are, and he laments that these new closures will result not only in further financial loss for the company but “a disproportionately negative impact” on provincial First Nations communities. A previous public health order which required SIGA to limit casino capacity to 30 patrons per site meant placing 500 employees on leave; the latest will extend that to another 400-plus employees. “This public health order coming one week before Christmas will only make putting these employees on leave that much more difficult,” Hansen says.

Moving forward through troubled waters

In all, while SIGA is immensely proud of its First Nations and charitable links, Hansen notes that the pandemic has certainly exposed the flaws in the system. “Our current gaming framework agreement is a positive relationship, but it does reflect a vulnerability to the organization in that 100% of the net income is distributed,” he continues. “This leaves little opportunity for reinvestment without borrowing, and certainly creates a cashflow crisis without cooperation to adjust distribution terms in times like these.”

Hansen estimates it will take two years to get back to anything resembling normal pre-pandemic levels of business. He expects to see necessitated restricted operations until a vaccine is widely implemented. Thankfully, progress is finally being made on that front. As for how to progress, the CEO suggests that there are pockets of opportunity for development and First Nation gaming has clearly demonstrated it is in the best position to deliver on these opportunities.

As for many operators in the industry, it’s an almost impossibly difficult time. Hansen concludes by reiterating that SIGA and its casinos are active participants in the Saskatchewan economy and continue to respect provincial guidelines and health and safety requirements. and have gone above and beyond to keep our properties safe. Having said that, he voices optimism that the closures will indeed end as hoped on January 15. “The casino industry has been hit hard by the virus and we have had to make some painful adjustments,” he says. “This closure cannot be sustained over a long period of time with out irreparable damage occurring to the business and its communities.”

Taking the industry by storm

Vancouver-based global iGaming and sports betting company FansUnite has taken huge strides in 2020 before becoming the CGA’s latest member.

The latest member of the Canadian Gaming Association (CGA) is looking to establish itself as a leader in the sports and esports fields at a time when sports betting and online gaming are becoming the core focus within the Canadian industry.

Scott Burton, CEO of technology and sports betting company FansUnite, boils down its appeal: “We can handle everything from gaming licenses to payments, banking, hosting, age and identity and location verification, risk management. We can plug in casinos, different sports offerings, as well as our history in fantasy and esports.”

Indeed, FansUnite boasts its own sportsbook, integrated B2B solutions, and B2C offerings. Ultimately, the aim is to be a full and comprehensive iGaming solution, complete with an entire marketplace of casino games, traditional sports wagering, and esports for consumers, as well as integrated services for other gaming companies. And, as Canada is moving forward with legalizing single-sports betting, they’re already well on the way.

Burton notes that CGA membership just made sense for the company in late 2020. “A big motivation there was to get a seat at that table and open some doors, he says.

From traditional sports to full-suite esports

In Burton and his business partner, President Darius Eghdami, FansUnite has a leadership team that has a distinct vision for its path forwards. Burton, a Vancouverite with a passion for sports betting, entered the industry in 2013 with Askott Entertainment. It all started with an intriguing and engaging concept: “a sort of social and peer sports betting exchange,” as he puts it, one where users would be informed and entertained, and keep coming back.

Given Canada’s reluctance to take up legal single-event sports betting options, Burton and his team knew that they had to look elsewhere. At that time, the U.S. was far away from embracing sports gambling. Instead, they focused on a jurisdiction with decades of history in the space: the United Kingdom.

Starting out in the traditional sports space and licensed out of the Isle of Man, Askott moved into esports around the start of 2015 and quickly recognized the opportunity that market presented. Their daily fantasy site for esports, esportspools.com, registered about 200,000 users and led to a full suite of products for betting on esports – in-play betting, fixed odds, daily fantasy, and content.

Merging and growing in 2020

By 2019, Askott had transitioned to offering a full sports and esports platform. In 2020, the company has become a runaway train. As for many businesses, it all started with a forced change of plans. Askott had been looking early in 2020 to list publicly in Canada but COVID-19’s progression to pandemic status disrupted those plans. Instead, discussions began between Askott and FansUnite.

Burton had known Eghdami, a fellow Vancouver-based professional with a passion for and expertise in gaming, for several years. FansUnite went public in March and was, as Burton notes, “in acquisition mode.” Of particular success had been its work with Scotland-focused UK sportsbook, McBookie, which was acquired this year and recorded its biggest month in history in October thanks largely to the scalability FansUnite offered. McBookie’s betting volume was up about 460% year-over-year for October and gross win rose about 679%.

With Askott looking to move back into traditional sports and casino after years focusing on esports, the benefits of a merger were clear. Askott and FansUnite merged in August 2020 and Burton became CEO, with former FansUnite CEO Eghdami moving into the role of president.

An in-demand platform

A core part of FansUnite as it is today is its Chameleon platform, a full esports B2B white label iGaming solution which has everything from licensing to banking and payments to verification and risk management built into it. “We can provide a full solution for anyone wanting to get into gaming or gambling,” says Burton.

For instance, FansUnite can cover a brand’s licensing in return for a fee and/or revenue share, leaving that brand to focus on the marketing side. Or, Burton explains, the path being followed with esports is focusing on licensed operators. FansUnite will go to existing sportsbooks and casinos that don’t have an esports portfolio and can plug its offerings right into the operators’ existing infrastructure.

A key aspect of Chameleon and FansUnite’s appeal is customizability and feature switches. If customers want in-play esports betting but no fantasy or casino, those features can be turned off. “We can run a sportsbook with multiple integrations, so you can tell us who you want to get your data feed from,” Burton adds. FansUnite currently offers 6,000 casino games for integration and also produces its own RNG games to appeal to the younger demographic with more of an esports or video game style. There are 15-20 payment methods that can handle global payments, Burton estimates. “All in all, it’s a full turnkey solution whether you want a sportsbook or esports or casino.”

The role of COVID-19

Burton isn’t afraid to acknowledge that the COVID-19 pandemic, even amid all of its devastating impacts on the gaming industry, has had its silver linings. One of those has been an increased consumer and operator focus on esports, and FansUnite’s CEO credits that as a significant factor in the company’s growth this year. The company has enjoyed a lot of inbound growth on its esports side with the shift to online gaming accelerating. “Fans are looking to add esports to their portfolio in a big way,” summarizes Burton.

Another pivot has been exemplified with McBookie, which was previously a traditional focused sportsbook but has seen the additions of virtuals, a live dealer, and so forth. Burton notes FansUnite likely wouldn’t have had “the time or the inclination” to focus on building out those facets were it not for the pandemic’s impact. part out without the pandemic. “But now we have a very robust offering in terms of casino, live dealer, and virtual and that’s part of the rapid revenue growth McBookie has seen.”

Looking to the future, Burton is cautiously optimistic. Interest from other companies has been high, inbounds have been fielded, deals have been signed. Meanwhile, just this week, FansUnite received approval to offer its full services in Malta, adding to its progress in moving forward with a UK license.

North American excitement

But it’s the steps the company has taken in the North American frontier that are the most exciting in the current climate. In September, FansUnite announced its first partnership in the U.S. with GameCo., which will allow it to launch its Chameleon platform in states including New Jersey and Nevada under GameCo’s existing licensing.

Burton suggests a U.S. launch is close and hopes that the company’s first installation in the States is announced within the first quarter of 2021. The current focus with the GameCo partnership is on esports and esports betting. FansUnite will first focus on states with “favourable” esports legislation, which Burton notes is considerably less than the 50 per cent of states that have said “yes” to sports betting. But the recent progress made by the U.S. sports betting market is encouraging for a company like FansUnite.

In Canada, opportunities have been limited until now. But, with sports betting and iGaming on the agenda, the company has joined the CGA and has also been working with global firms such as GLI as well as reaching out to Canadian heavyweights like theScore and brick-and-mortar casinos. The aim, he notes, is to make sure everyone knows ahead of time what FansUnite can offer in the market.

Burton hopes that FansUnite’s status as a full, made-in-Canada technical solution could add to the allure. In the online gambling space, close proximity to your platform provider – both in terms of geography and shared knowledge – is advantageous. “You also get the added benefit of understanding the local markets,” says Burton. “Your hockey offering might need to be a lot better in Canada than anywhere else in the world. Local knowledge on market and product helps hugely, and we bring those things.”

A rosy outlook

Membership to the CGA will also permit the Vancouver-based FansUnite to advocate on legislation impacting Canadian gaming companies, something that’s understandably appealing right now. After a banner 2020 for the company, including the kind of growth Burton and his team would have dreamed of, the sky’s the limit.

FansUnite is cautiously hopeful that, with the additional support of the CGA and the progress it has already made in recent months, it can almost double revenue for the entire company. The company has been in tech-building, start-up mode until now, notes Burton. In 2021, they can look ahead to firing on all cylinders in Canada, the U.S., and beyond. The times are changing, and FansUnite is ready to take advantage.

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“Tremendous” Interest in Sports Betting Offers Canadian Gaming a Huge Opportunity

By Tom Nightingale

Bill C-218, the Private Members Bill to legalize single-event sports betting which has become a government bill in recent weeks, offers Canadian gaming a “tremendous” opportunity, said Canadian Gaming Association president Paul Burns this week. The interest is certainly there in Canada, and experts in the U.S. offer some insight into just how much of a step forward it could be.

Burns and other industry experts were speaking at the Betting on Sports America conference which took place virtually on December 1-2.

With all that has been going on both north and south of the border in recent weeks and months, it was only natural that sports betting was high on the agenda.

“The industry has taken a tremendous hit this year – in many parts of Canada, the industry’s not even open – so having a new product to offer to the public in Canada is very important,” Burns said during a BOSA session on Dec. 2.

“Combine this with Ontario’s work in creating an online gaming regulatory framework, there’s tremendous potential now for sports betting to take off in Canada. There’s definitely demand from the public and I think we’ll see a great deal of that potential loosed when this gets passed.

Burns thanked the Saskatoon Grasswood MP Kevin Waugh for his efforts. Waugh has helped to drive what looks like imminent change in Canada by picking up Windsor, Ont. MP Brian Masse’s previous Private Members Bill to legalize sports betting and getting into onto the House of Commons slate as a government bill. The bill had its first reading as a government bill last month and a second reading is expected to be imminent.

“We probably could have got it to the Senate by June but then COVID-19 arrived, parliament shut down, the government prorogued,” said MP Waugh in the session. “So it wasn’t until November 3 that I had second reading of the PMB in the Commons. Justice Minister David Lametti then took it over as a government bill. The government is moving ahead.”

A different landscape

This is the third such attempt to legalize single-event sports betting in Canada, but it’s a different proposition this time around thanks to the combination of government-level and industry experts’ endorsement.

Burns added that the positive steps have been the culmination of huge efforts on behalf of “a great coalition of support” from businesses, labour, the gaming industry, the communities we operate in, and sports stakeholders. “There’s a finish line in sight.”

David Phillips, the COO of the Alcohol and Gaming Commission of Ontario, notes that the support of major sports leagues has also been a big factor. “The major sports leagues who have recently been advocating for this prominently in the U.S. have a very significant interest and presence in Ontario,” he noted, citing the influence of the NBA champion Toronto Raptors and NHL lynchpin the Toronto Maple Leafs.

The U.S. influence

A vital shift in the reception of a Canadian sports betting bill has been what’s happening south of the border. Since single-event sports betting was legalized in the U.S. in 2018, the uptake has been quick and widespread.

In the U.S. election last month, six more states made progress of some form on sports betting, with three more legalizing it. That will bring the total number of states (including the District of Columbia) where sports betting is legal to 25, a 50% rate. The American Gaming Association says that post-election, some 44 states plus D.C. have legalized some form of casino gaming, including sports betting.

That pace of regulatory approval since sports gambling was legalized in the US in 2018 is “staggering,” said Kip Levin, CEO of FOXBet and US CEO of Betfair, at another BOSA panel. “It’s well beyond what we would have expected. We thought we had a good view as to how big the market would be, but it’s probably two or three times what we would have estimated by now.” Adam Greenblatt, CEO of BetMGM, added that the urgency to adopt sports betting in the U.S. has taken executives by surprise.

Meanwhile, one of the early adopters, New Jersey, has been estimated as the third-largest sports betting market in the world now, said Ron Segev of Vancouver-based law firm Segev LLP. That is particularly interesting to Canada and its overwhelmingly most populous province of Ontario, he note,d because Ontario has almost twice the population of New Jersey. “I don’t think we can overstate how exciting the market opportunity is in Ontario alone,” Segev said.

The role of a pandemic

COVID-19 has had an impact, too, with revenues down astronomically in many gaming markets. Speaking at BOSA, gambling executives, analysts, and lawmakers suggested the allure of new tax revenue in times when COVID-19 has desperately impacted government coffers could prove irresistible. Combine the hits to U.S. state and Canadian provincial budgets with the clear eagerness of fans to bet on sports, and the train is likely to keep gathering speed.

“Online casinos and sports wagering are new opportunities for this. Sports wagering is not just a new source of revenue, but also a hedge against brick-and-mortar (casinos) having to close for a period,” noted Andrew Winchell, director of government relations for FanDuel.

Indeed, Barry Jonas, senior gaming analyst at Truist Securities, stated that the firm estimates the overall U.S. market for sports betting and iGaming could hit $20 billion by 2030.

Thinking in financial terms like that may still be some way down the road for Canada, but things are certainly picking up the pace. It’s a different story this time around when it comes to the quest to legalize single-sports betting, and Burns said he hopes that by fall 2021, Canadians across the country will have begun to get the access to legal sports betting streams that they have been looking for. “It’s an exciting time ahead.”

Resiliency and Progress the Name of the Game for SaskGaming

By Tom Nightingale

There are stories to be told all over Canada when it comes to gaming in 2020. In Saskatchewan, there’s been a clear focus when it comes to casinos and gaming. The province has looked to position itself so that the industry – and public health – remains resilient to the virus while ensuring that things don’t slow to a standstill.

In part one of a two-part focus on gaming in Saskatchewan in 2020, Canadian Gaming Business spoke to SaskGaming, the provincial government-owned and Saskatchewan Liquor and Gaming Authority-regulated corporation that owns Casino Regina and Casino Moose Jaw.

For the corporation, it’s been a case of pressing on safely and securely through difficult waters. The pace with which the industry has had to adapt has been remarkable.

“You can spend years planning for this type of crisis situation, but even the best planning doesn’t prepare you for how quickly you need to respond and evolve,” SaskGaming President and CEO Susan Flett tells CGB. “If you had told us in January that we’d be forced to close our doors for nearly four months, I would have told you you’re crazy! But that was our reality and it’s something in our nearly 25 years of operation we’ve never had to do.”

Difficult Decisions

It certainly hasn’t been easy. In the best interest of their local communities and the province on the whole, Casinos Regina and Moose Jaw were closed just two weeks before the 2019-20 fiscal year ended at the start of April. In that short period alone, SaskGaming believes it lost between $5.2 million and $5.8 million due to the closures. Overall, the estimated loss of revenues for the two casinos was $30 million, by a late-October estimate.

There were personnel impacts, too, with nearly 600 workers laid off at the start of April in what Flett calls one of many “difficult decisions that no employer likes to make.” SaskGaming looked out for its employers as best it could, says Flett. She notes that the company continued to pay all employees for two weeks following the shutdowns and continued full benefits coverage for all temporarily laid-off workers. The temporary nature of many of the layoffs also meant that workers could return when the properties reopened but could access critical supports like EI and the CERB in the meantime. Ultimately, about 250 of those workers were able to be brought back for the initial reopening, and 35 more returned as table games reopened in October.

Shutting the casinos also had a wider social impact. SaskGaming’s revenue goes towards supporting the province’s General Revenue Fund which helps, among other groups, Saskatchewan’s First Nations and Métis communities. The loss of that revenue stream was by no means a loss felt only by the company itself.

A Safe Reopening

Casinos Regina and Moose Jaw both reopened in early July for the first time since mid-March 16 with the kind of stringent health and safety procedures that have been seen in reopened casinos across Canada, as per the Reopen Saskatchewan plan. Those include capacity and service limits, screenings, social distancing measures, increased sanitization and cleaning (particularly regarding high-touch surfaces), Plexiglas barriers, and mandatory masks.

Through careful management and all due consideration from operators, regulators, public health, and the Saskatchewan population, they have been able to stay open ever since. Table games restarted with limited capacities in early October but, in order to limit the risk of the virus spreading, all bets are placed by dealers after receiving verbal commands or hand signals. Guests cannot handle cards or chips, no food or beverages are allowed at tables, and spectators may not congregate at the tables.

The 24-hour weekend operations that had been introduced last year had to be scrapped to allow for ample time to clean thoroughly and fully each night. Earlier this month, too, alcohol service was halted after 10 p.m. at both casinos in compliance with Saskatchewan’s curfew on alcohol sales. That will last until at least mid-December.

With every cloud, though, comes a silver lining. A quirk of timing meant that renovations on Casino Regina that were already underway were able to continue during the temporary closure. As Flett notes, this allowed SaskGaming to contribute to supporting the local construction industry and related trades during the shutdown. Refurbishment of the on-site restaurant at Casino Regina was completed just as the pandemic hit, but capacity limits and health concerns mean it won’t be reopened for business until January 2021 at the earliest. Meanwhile, the Casino Regina Show Lounge is not expected to reopen until at least April.

Establishing a New Normal

SaskGaming’s properties may have been able to reopen relatively swiftly and remain in operation, a better scenario than has been seen in some other provinces, but it’s very much not business as usual. The current setup has slot machines limited to every third machine, table games restricted to three players, and Plexiglas barriers all over the floors. To help stay vigilant and continue to foster consumer confidence, too, guests can request their slot machine, touch-bet terminal, or table game to be cleaned on-demand.

“From our perspective, the last six months has been about adapting to the constant change that has been brought on by COVID-19,” says Flett, noting that the company has been determined to be proactive instead of reactive in pivoting its service and operations. Saskatchewan, like most of Canada, is getting deep into the expected second wave of COVID-19 this fall. It remains near-impossible to predict exactly how things will pan out for the remainder of the year and beyond. But come what may, SaskGaming is vowing to be ready to act in the best possible manner to whatever lies on the road ahead.

Certainly, being based in Saskatchewan rather than, say, the hustle and bustle of Southern Ontario’s Golden Horseshoe has some advantages. Flett acknowledges the province has performed quite well throughout the pandemic, and currently has the lowest unemployment rate in Canada. Measures have been brought in to help away from casinos, too, such as increasing VLT commissions paid to bars and restaurants for the remainder of 2020.

On the flip side, though, is that Saskatchewan, unlike Ontario and other provinces, has no electronic gaming portfolio to offer as an immediate alternative to casino gambling. “It’s clear that those provinces with online gambling channels have been better positioned to weather this pandemic because their land-based players have been able to pivot and take their play online,” Flett says. She hopes there will be provincial progress on that front in the near future, noting a spike in demand for electronic gaming in the midst of the pandemic. In the meantime, Casinos Regina and Moose Jaw’s electronic table games have seen year-over-year increases and the demand for touch-bet terminals also keeps climbing.

Putting Their Best Foot Forward

Discretionary spending, as one would expect, remains down amid economic uncertainty. SaskGaming’s casinos saw great turnout when they reopened – both Regina and Moose Jaw maxed out their lowered capacities within hours of reopening in July – but overall revenue and visitation is understandably lower than the same period in 2019-20.

Overall, though, Flett has been heartened by the response from SaskGaming’s core of patrons, saying that it was “amazing to see their loyalty.” She also emphasizes that navigating a crisis brought out “the absolute best” in SaskGaming and the casinos’ employees.

Moving forward, she is cautiously optimistic of being able to continue the company’s priorities of modernization and continued financial sustainability, as well as supporting local industries. Flett notes that as gaming revenues continue to increase again, the corporation will further support local non-profit and charitable organizations in their communities and help to stimulate Saskatchewan’s economy on the path to recovery.

It’s a long road and tough terrain the industry is walking right now, but SaskGaming seems to be finding the right path, and better times are on the horizon.

 

U.S. Gambling Wins Big at the 2020 Election as More States Approve Legal Sports Betting

The U.S. gambling industry saw some big wins at the polls on Tuesday, with six states making tangible progress.

All three states – Maryland, South Dakota and Louisiana – that had measures on their ballots to approve legal sports betting votes yes.

Per Yahoo, the races weren’t even close. More than two-thirds of Maryland’s voters said yes and more than 58 percent agreed in South Dakota. Meanwhile, most election parishes in Louisiana also approved the idea. That brings the number of states that allow legal sports betting to 25, according to the American Gaming Association.

Meanwhile, Virginia approved casino gambling in four locations, Nebraska authorized adding casino games at its horse racing tracks, and Colorado expanded the number and type of casino games it can offer, along with eliminating some wagering limits.

“It appears that Americans are becoming increasingly comfortable with legalized gambling,” David Schwartz, a gambling historian with the University of Nevada Las Vegas, said, according to The Associated Press. “The addition of casinos in Virginia and racetrack casinos in Nebraska indicates that casino-style gambling is on the upswing as well. We have reached a point where voters seem satisfied that legalizing gambling will offer positive returns for their state.”

These moves from various states come soon after Illinois pushed forwards by greatly expanding the mobile wagering options available to the state’s 12.7 million residents. There is also active legislation focused on sports betting in three states: Hawaii, Massachusetts, and Ohio.

A Q&A with David Flinn, IGT’s Vice President of South America & Canada

By Tom Nightingale

The last seven months have been a testing and unprecedented time for all corners of the gaming industry, from operators to customers to regulators. On the supply and technology side, too, things have never been quite like they are in 2020, and that’s necessitated resilience and adaptability perhaps like never before.

International Game Technology (IGT) may be a multinational gambling technology company that has established itself as one of the industry leaders in gaming supply and providing stellar player experience, but that doesn’t mean the effects of COVID-19 have been felt any less keenly.

Canadian Gaming Business recently linked up with IGT’s Vice President of South America & Canada, David Flinn, to find out how the company has weathered the challenges of the pandemic, maintained its support for gamers and operators, and learned the lessons of an evolving industry landscape in 2020.

Some responses have been edited for length and clarity.

How did IGT look to confront the effects of the pandemic during the early stages?

David Flinn: IGT’s main priorities over the last seven months have been protecting the health and safety of our employees and finding ways to position ourselves and our customers for success in these uncertain times. We recognized the global impact and seriousness of the pandemic early on and adapted quickly, in some cases with fewer resources than before the pandemic, so that we could cater to those priorities. Our teams never wavered from the customer commitments that were established pre-COVID-19.

What are some of the key measures IGT has taken to help and support its customers throughout COVID-19?

Since casinos have begun to reopen across Canada, we’ve worked even more closely with our customers to help them maximize the value of their IGT investments and optimize their casino floors in a manner that helps players feel safe. Despite closures, our teams never stopped innovating. Our development teams continued to create new hardware and deliver on promises made pre-COVID-19 while our sales teams routinely worked with customers to create customized opportunities to drive and sustain value where they needed it most.

What are some of the most prominent trends IGT has noticed in customer habits and demands during this period?

The pandemic has accelerated the relevance of and customers’ interest in cashless gaming solutions across the sector. IGT’s proven Resort Wallet solution is the most comprehensive, market-ready cashless gaming offering available in the industry and provides three options for offering cashless gaming. There’s Carded Cashless, which lets players use their existing casino player card to access cashless accounts; Cardless Cashless, where players use their phone as a player card to access cashless accounts; and IGTPay, our proprietary gateway that allows for external funding of cashless accounts. As players and casinos adopt these digital and easy-to-use technologies, we see the benefit of increased in-casino safety while providing a modernized player experience.

While cashless technologies present advantages for players and operators, our customers can also benefit from IGT’s Mobile Responder system solution, which provides alerts to casino floor staff for quicker and more efficient assistance to players. It also sends service calls that indicate when a player leaves a machine and the EGM needs to be sanitized.

How tough has it been to pivot IGT’s approach to reflect the unprecedented climate of the gaming industry in 2020?

Like many companies around the world, IGT had to adjust nearly every aspect of its operations seemingly overnight. We took quick action at the beginning of the pandemic to implement work-from-home practices, split manufacturing shifts to comply with CDC guidelines, and executed various other strategic initiatives to protect our employees and customers.

Throughout all of this, we continued to help our customers navigate new challenges and opportunities. In some cases, customers were powering down systems technology for the first time or modifying shipment schedules. In other cases, we were educating customers on our vast portfolio of solutions that can help them adhere to social distancing protocols, reduce cash handling, and limit the need for in-person interactions.

How is IGT ensuring it stays connected to its customers?

While we certainly miss some of the in-person interactions with our customers that we enjoyed pre-COVID-19, we remain are committed to finding new and meaningful ways to stay connected. For example, we have implemented some new strategies and leaned on some existing ones to ensure that our customers are informed of the latest and greatest IGT products and understand how and why they can drive growth.

We recently completed our first-ever virtual Gaming Showcase: a one-hour, web-based program that highlighted our latest gaming innovations. Our IGT Road Show, which is a traveling innovation showroom that literally brings our latest solutions to our customers’ doorsteps, has also had a very busy itinerary in 2020. This custom-built, 40-foot trailer is outfitted with a portfolio of our newest slot games, ETG products, systems solutions, and more, and drives around the country visiting customers.

How did IGT leverage its PlayDigital solutions in the Canadian gaming industry to navigate these difficult times?

The pandemic has shone a new light on the importance of offering players digital gaming options and illuminated how digital content can be leveraged to complement our customers’ land-based gaming businesses. Fortunately, Canada is a relatively mature online gaming region, so when the pandemic hit, our customers were already equipped with IGT’s best-in-class PlayCasino content. Additionally, IGT’s Powerbucks, the world’s first omnichannel wide area progressive, continues to achieve tremendous performance across numerous provinces.

Offering players the Powerbucks game while they stayed home during these pandemic-impacted months served our customers and their players well as multiple life-changing jackpots were awarded to online players in this timeframe. In May, a player won more than CA$2.2 million on Powerbucks, the largest jackpot ever won on the link in Canada. In the last six months, Powerbucks has awarded nearly CA$6 million in jackpots to players primarily playing on their computers or mobile devices.

As much as anyone is able to look ahead right now, what are IGT’s current plans moving forward?

This year has been unprecedented in so many ways, but we’re optimistic about what’s still to come in 2020 and beyond. IGT’s VLT footprint is still the largest in the country, and we will continue to support those deployments with the latest VLT content and systems technology. Additionally, we have a full pipeline of casino systems and slot products that can help our customers differentiate their floors and modernize the player experience.

In terms of recent releases, IGT has launched two new cabinets – PeakSlant49™ and PeakSlant32™. Our PeakSlant49 is a premium cabinet that features a progressive 49-inch curved ultra high-definition display that maximizes the viewing angle. The PeakSlant32 is a core video cabinet that features three seamlessly integrated 32-inch high-definition displays and advanced convenience features that players appreciate. We’re also excited about many of the new games that these cabinets will feature, including Fortune Coin Boost!™ and Bubble Blast Link™ on the PeakSlant49 and Wu Dragon™, Treasure Box, and Wolf Run™ Gold on the PeakSlant32.