B2B supplier Oddin.gg has expanded its esports and fast betting content across North America.
This week, the company launched eHockey, a 24/7 head-to-head ice hockey product delivering approximately 1,600 studio-produced matches a month. It has also expanded its eTouchdown football product to 3,000 live matches a month.
Built for year-round engagement that doesn’t stop with real-life sports seasonality, fast betting content comprises short games that feature real players competing in a studio, delivered with proprietary video and premium graphics.
The products are available through Oddin.gg’s odds feed or as a turnkey iFrame, with the supplier handling the trading and risk management.
Oddin.gg adds to large fast betting portfolio
eHockey and the expanded eTouchdown are the latest additions to Oddin.gg’s fast betting portfolio that already includes the likes of:
- eBasketball
- eCricket
- eSoccer
- Counter-Strike 2 (CS2)
- Dota 2 Duels
In total, Oddin.gg now provides around 640,000 head-to-head studio matches per year across its portfolio.
“Every one of these titles adds a few thousand matches a month, and that is the point,” said Oddin.gg co-founder and Managing Director Marek Suchar. “Operators aren’t short of content on a Sunday in October. They’re short of it during the day and between games, and that’s where a sportsbook’s engagement numbers are decided.”
No sporting slowdowns
The company noted that in Canada, where sports like hockey and football can struggle to keep audiences engaged during lulls, eHockey and eTouchdown now supply more than 4,600 matches a month in easy-to-digest formats.
“Between April and August, eTouchdown handle grew 16-fold before a single regular-season snap,” said Oddin.gg Director of Fast Betting Content Pete Camden. “That showed us football demand doesn’t switch off in February. eHockey applies the same logic to hockey: a format nobody needs explained to them, available around the clock.”
Oddin.gg expands North American footprint
Oddin.gg is active as a licensed iGaming supplier of esports odds and technology in numerous North American jurisdictions, including Ontario’s regulated market and several U.S. states such as:
- Arizona
- Colorado
- Kansas
- Ohio
- Maryland
- New Jersey
- West Virginia
- Wyoming
It also moved early to secure a license for Alberta’s new market and noted that the province’s combination of strong sporting culture and a knowledgeable gaming player base makes it ripe for esports success.
