Former UFC lightweight champion Charles Oliveira will appear at SBC Summit 2026 across two days as an Aviator brand ambassador, courtesy of award-winning game developer SPRIBE.
The holder of UFC’s all-time records for most finishes and submission wins will meet attendees at the SPRIBE booth (A416) on Tuesday, Sept. 29, before taking to the MEO Arena’s Super Stage at 11:30 a.m. local time on Wednesday, Sept. 30. The Brazilian mixed martial artist will also attend an exclusive SPRIBE networking event on the evening of Tuesday, 29 September.
Known to fans as “Do Bronx,” Charles Oliveira joined the Aviator ambassador roster in 2026 as part of a wider partnership between SPRIBE and UFC. As part of the collaboration, he will feature across campaigns and fan-focused activations designed to expand the game’s reach in Brazil and other key international markets.
“Charles Oliveira is one of the most exciting fighters in UFC history, and having him at SBC Summit on the show floor, at the Super Stage, and in the room with delegates is exactly the kind of experience that makes this event different,” said SBC Founder and CEO Rasmus Sojmark. “Our thanks to SPRIBE for making it happen.”
Meet Charles Oliveira at the SPRIBE Booth
Charles Oliveira’s SBC Summit appearance will begin on Sept. 29, when he will take part in a meet-and-greet at the SPRIBE booth (A416).
Scheduled to take place from 2 p.m. to 4 p.m. on the day, the activation will give attendees the chance to meet Oliveira, take photographs, and engage with one of the sport’s most decorated champions.
Hear from Charles Oliveira on SBC Summit Super Stage
The following day, Oliveira will take to the Super Stage for a keynote appearance, beginning at 11:30 a.m.
The session will draw on Oliveira’s experience competing at the highest level of professional sport, exploring what it takes to perform under pressure and how partnerships between athletes and brands can open the door to new international audiences.
The appearance will cover sporting excellence, resilience at the highest level, and how authentic athlete-brand partnerships can help gaming companies connect with new markets.
“Charles represents the ambition, resilience and connection with fans that we want Aviator to stand for,” said SPRIBE co-founder and CEO David Natroshvili. “His journey from São Paulo to becoming one of the most successful fighters in UFC history is remarkable, and we are excited to bring him to SBC Summit.
“The booth activation, networking event and Super Stage conversation will allow attendees to experience different sides of Charles and understand why he is such a natural partner for the brand.”
Who else is headlining SBC Summit 2026?
Oliveira joins a growing line-up of global sporting and business figures appearing at SBC Summit 2026.
The Super Stage program will also bring together basketball icon, investor, and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-Founder, CEO, and Chairman Jason Robins for a ‘Leadership in Sports Business‘ keynote session.
Taking place from Sept. 29 to Oct. 1 at Feira Internacional de Lisboa and MEO Arena, SBC Summit will welcome 40,000 professionals from across betting, gaming, payments, affiliation, marketing, technology and media.
Additional details on Oliveira’s booth appearance, SPRIBE networking event and Super Stage session will be published to the official SBC Summit schedule as they are confirmed.
Get your tickets for SBC Summit now
Expo Pass (free) – Access to the show floor only, where you’ll be able to visit the SPRIBE booth
Conference Pass (€599) – View Oliveira’s keynote on the Super Stage, along with all other conference sessions
VIP Pass (€999) – Access all aspects of SBC Summit 2026, including the Super Stage and Tiesto’s performance at INFINITY Lisbon.
