UK-headquartered bet365 has become the latest gambling operator to join the party in Alberta ahead of the market’s launch in July.
According to the registrations list of Alberta Gaming, Liquor and Cannabis (AGLC), the operator has completed the registration for both its online casino and sportsbook platforms to enter the province.
bet365’s registration brings the total number of operators registered to 31, with six operators preparing to launch multiple platforms in Alberta.
Other operators looking to launch multiple brands include:
- Bally’s: preparing to launch BallyBet and Monopoly Casino platforms
- Cadtree Limited: registered five branded platforms
- Caesars: plans to launch Caesars Palace, Horseshoe, and Caesars Sportsbook
- DraftKings: has registered to launch both the DraftKings brand and Golden Nugget
- Electraworks: expected to launch two platforms
- Super Group: plans to launch six brands – Betway, Grizzly’s Quest, Jackpot City, Royal Vegas, Ruby Fortune, and Spin Casino
As per AGLC guidelines, any sportsbooks or casinos that are unable to complete their registration to enter the Alberta market before the July 13 launch date may request an extension of up to three months, subject to the regulator’s approval.
However, should the deadline be extended to October 13, and the operator fails to register before the extended deadline, the AGLC has said that the operator may face permanent exclusion from Alberta’s online gaming market.
Who else plans to enter Alberta?
So far, the number of operators expected to go live in Alberta from day one stands at 31, with BetVictor also added to the AGLC registrants list this week.
In addition, the other brands registered to enter Alberta include, but are not limited to:
- Albertix Gaming Limited (Soft2Bet’s ToonieBet)
- Bet99
- BetMGM
- BetNova
- Betty
- Boyd Gaming-owned Pala Interactive’s Stardust Casino
- Casino Time
- Entain’s Sports Interaction
- FanDuel
- Lucky Days
- PartyCasino
- PENN Entertainment’s theScore Bet
- AGLC-operated Play Alberta
- Pure Casino Entertainment
- River Cree iGaming
- Rush Street Interactive’s BetRivers
- PointsBet Canada
Can Alberta mirror Ontario’s success?
With Alberta becoming the second Canadian province to regulate online gambling, the industry is now going to be keeping a close eye on whether Alberta can mirror the success seen in the Ontario market.
And the pressure is on.
Back in March, Ontario hit a record breaking month as players wagered almost $9.6bn in cash bets via licensed online casinos and sportsbooks across the month.
March 2026’s $9.59bn in handle beat the previous record high, the $9.52bn reported in January. Meanwhile non-adjusted gross gaming revenue hit $387m, a 13% jump compared to the previous month. However, this was second to the record $426m set in December 2025.
Looking at the opportunities available to sportsbooks and casinos across Alberta, bet365’s Andrew Moreno told Canadian Gaming Business last week that Alberta offers plenty of new avenues for future growth – but that the province requires a completely unique approach compared to Ontario.
He said: “A major component of bet365’s brand and strategy is the recognition that no two markets are the same. Just as the US is different from our UK business, the Alberta landscape differs from Ontario.
“We appreciate that each unique market has its own sports culture, betting preferences, and product expectations, and this is why localization is such a key piece of our approach – our partnerships, promotions, and overall goals are designed to authentically reflect each market, rather than a one size fits all strategy.”
For now, however, the industry waits with baited breath to see how the cards will fall for Alberta’s market and who else might throw their hat in the ring to expand their Canadian footprint.
