BetMGM has added another pop culture icon to its ever-expanding range of brand-name online casino content by launching the very first Elvis Presley-themed slots.
The leading iGaming operator has partnered with slots developer Octoplay to offer the games in Ontario’s regulated market, as well as New Jersey and Michigan.
The first title, Elvis Presley: Viva Las Records, is available now at BetMGM Casino in those three markets, and its reach will soon be expanded to encompass all jurisdictions where BetMGM Casino is live, which also includes Pennsylvania and West Virginia. The 5×3 slot features a Hold & Win bonus and five jackpots reaching up to 2,500x the stake, and borrows Elvis’ name, image, likeness, and silhouette.
A second Elvis-branded game will launch this summer.
“Elvis Presley helped shape the entertainment industry in Las Vegas, a city whose DNA runs through everything we do at BetMGM,” said BetMGM SVP of Gaming Oliver Bartlett. “Bringing the King’s legacy to BetMGM through our partnership with Octoplay allows us to honour that history in a new way and capture the charisma of a larger-than-life legend. These slots are a celebration of an icon and reinforce BetMGM Casino as a premier online casino and a true powerhouse of entertainment.”
A star-studded offering
BetMGM’s online casino hosts more than 7,000 games across its North American network, as well as one of the largest exclusive progressive jackpot networks.
The Elvis slots add to a considerable portfolio of intellectual property (IP) that BetMGM has secured the rights to offer. Players in BetMGM’s casino vertical will see games branded under some of the most renowned TV shows and movies, including Wheel of Fortune (with a standalone app also available in Ontario), Family Feud, The Price Is Right, Friends, and The Wizard of Oz.
Just last month, BetMGM announced a deal that allows it to exclusively develop and host Survivor-themed games
“Our powerful iGaming engine continues to be fueled by best-in-class content and differentiated experiences,” BetMGM CEO Adam Greenblatt said on an earnings call on Tuesday, April 14. “MGM is positioning ourselves in the market as the home of entertainment.”
Already live in Ontario and several U.S. states, BetMGM Casino will add Alberta to its footprint after that province opens its commercial regulated iGaming market on July 13.
“Looking ahead, we continue to focus on building on this momentum with additional exclusive game launches, as well as delivering a smooth Alberta launch in July,” added Greenblatt. “… We’ve got a lot of exciting things coming. Most excitingly, I think, for this year, we have the Alberta launch now confirmed for July 13.”
Octoplay extends tentacles in Ontario
Meanwhile, the Elvis collaboration with BetMGM is the latest sign of Octoplay’s growth in the Canadian market and beyond.
The developer first received a supplier’s license from the Alcohol and Gaming Commission of Ontario (AGCO) at the start of 2024 and has struck deals with several operators since going live in the province. One of those is BetMGM, with which it built a bespoke opt-in Jackpot Blitz solution that BetMGM launched in the province last year.
Bartlett said at that time that the collaboration with Octoplay is part of the company’s strategy to work together with “top-tier partners” to bring the best content to players.
“Elvis Presley’s cultural reach is unmatched, and Viva Las Records delivered strong results from day one because we built an experience that truly captures the energy and showmanship the King was known for,” Octoplay CEO Ralitsa Georgieva said of the new Elvis slot rollout. “This exclusive collaboration with BetMGM validates our approach to premium branded content and lays the foundation for Octoplay’s accelerated growth across North America.”
