Betty is expanding significantly outside of Canada, but its original Ontario-focused business went from strength to strength in 2025.
Co-Founder and Group CEO Justin Park delivered an end-of-year update for Betty Canada this week, noting that the online casino brand tripled its net revenue and its active player base from January to December 2025.
Revenue rose from around $9.4 million USD ($13.0 million CAD) in January to $27.3 million USD ($37.8 million CAD) by the end of December. The latter total indicated a $328 million USD ($454 million CAD) annualized run rate, said Park. The revenue rise was fueled by similar proportional growth in active players, from 45,000 to 134,000.
Comparing with December 2024 figures that Betty previously shared for its Ontario business, revenue was up around 187% year over year and active players rose 240%.
The latest update comes after Park shared in late October that the company had a breakthrough on brand in the latter half of 2025. That was boosted by the major deal it signed with Maple Leaf Sports and Entertainment (MLSE) in June to become an official online casino partner of the Toronto Maple Leafs and Toronto Raptors.
The third quarter of the calendar year, from July 1 to Sept. 30, 2025, was the first EBITDA-positive quarter for the Ontario business and included the launch of the native Betty Android app after the iOS app was introduced in April. The company said the apps allowed it to start diversifying paid user acquisition and move away from Google as its only reliable source of new customers.
Betty followed that up in Q4 with upgrades including a revamped loyalty program primarily designed to drive longer-term retention.
“This team, led by Chavdar Dimitrov, is just built different,” Park posted on LinkedIn this week. “They’ve got ice in their veins. Growth drivers in 2025 included: launch of native mobile apps, loyalty program revamp, new segmentation framework and strong brand marketing activities. The 2026 plan is very clear, focused, and believable, which tells me there is more growth to come.”
Betty looks to further growth in Ontario and Alberta
Betty Canada CEO Dimitrov told Canadian Gaming Business last year that the company intends to push to be the No. 1 online casino brand by market share in Ontario, and that it plans to enter Alberta when that province opens its iGaming doors this year, perhaps even establishing an on-the-ground presence in that market.
Park noted that a focus for 2026 will be recycling capital as both the capital base and Betty Canada’s Ontario market increase.
“To counteract ‘gravity,’ the team needs to move with intense urgency to constantly tap into new TAM and keep striving for a lower cost of capital,” he added. “The positive movement in Alberta adopting gaming regulation is great; however, it is not enough. The Betty Canada team needs to prove that they can acquire and monetize increasingly diverse casual customer personas — an incredibly difficult feat, but one they have been preparing for since Day 1.”
Betty UK launches as newest franchise
Previously the sole operational focus of its business, Betty’s Ontario (and planned Alberta) business is now one branch of a decentralized franchise model. Park previously hinted that the U.S. and Latin America would be focuses in the future, but a big recent announcement concerned the other side of the Atlantic.
Park said earlier this month that the UK will be the company’s first online casino market outside Ontario and that Betty had submitted its application to the UK Gambling Commission.
The Group CEO opined that the new 40% gaming tax in the UK “actually creates a unique opening for the next generation of operators.”
“While incumbents are now forced to play defence across both their tech stacks and cost structures, BettyUK is starting with a clean slate,” he added. “If BettyUK can crack the code, they really have a shot at taking over the market as everyone else retreats.”
