One of the biggest sports streaming companies will soon have skin in the Ontario iGaming game.
The Alcohol and Gaming Commission of Ontario (AGCO) issued DAZN a licence on Jan. 16 to offer online sports betting and online casino in the province via its DAZN Bet platform. The market regulator lists on.daznbet.ca as the registered domain for the registration.
Canadian Gaming Business was the first to report that DAZN Bet was preparing to enter Ontario in December.
iGaming Ontario contract the final step
A DAZN spokesperson said in an emailed statement that the company hoped to clear all regulatory and other obligations as soon as the first quarter of 2026.
An AGCO licence is a key step towards being able to set up virtual shop and start taking wagers on sports and online casino games. The company must now execute an operating agreement with the conduct-and-manage agency iGaming Ontario to officially launch in the market and start taking bets.
Sports streaming service would be new player in Ontario
When it launches in Ontario as its first North American market entry, DAZN Bet will be a notable addition as a major global sports brand with worldwide sports cachet. Ontario’s iGaming market hosts a diverse mixture of established European sportsbooks, U.S. gaming giants, multi-platform online casino operators, homegrown firms and more, but a sports streaming titan would be a new one.
As it awaits final sign-off to start business in Ontario, DAZN Bet is searching for its first country manager for Canada, whose responsibilities will include localizing the product to appeal directly to Canadian customers.
Betting as a part of sports viewing
Founded in 2016, DAZN has a major presence worldwide as a leading sports streaming service and is currently available in more than 200 countries. In Canada, it offers NFL games and related league programming, as well as some NCAA college sports, a range of soccer including the Premier League and UEFA Champions League, boxing, golf, tennis, some motorsports and more.
Like some other sports content brands such as ESPN and theScore, it has expanded into the world of online gaming. Launched in 2022 as a partnership between DAZN and Pragmatic Play, DAZN Bet is live in several European markets such as the UK, France, Spain, Italy and Germany. It most recently launched in France in fall 2025.
DAZN said at the time of DAZN Bet’s initial launch nearly four years ago that DAZN Bet would change the sports viewing experience by converging watching and betting. DAZN developed an integrated in-stream betting experience as part of that, and it offers such a feature in some of its European markets.
Such integrations have begun to grow more popular in the U.S. The NBA has explored in-stream betting with partners including Sportradar, Prime Video and FanDuel, while PENN Entertainment invested heavily in linking ESPN with ESPN Bet and is continuing to do so with theScore and theScore Bet.
DAZN partners with Polymarket in US
Speaking of in-app integrations, as DAZN gears up to launch betting in Ontario, it has its eyes on prediction markets south of the border.
On Jan. 20, the company unveiled a partnership with Polymarket that it said will allow DAZN streamers to engage with sports event contracts directly within DAZN’s platform. DAZN will apply for a Commodity Futures Trading Commission (CFTC) licence and intends to introduce predictions trading in the U.S. in the coming months. It noted that other countries may follow, subject to local regulation.
DAZN will integrate Polymarket data into its live sports broadcast experience so that viewers can view markets as they change, similar to betting odds.
