Toronto-based Bragg Gaming Group has launched a new series of bespoke online casino titles developed exclusively for Hard Rock Bet Casino.
The two companies signed an exclusive content agreement earlier this year and launched the first title, Liberty Fortune, in July. Now, Hard Rock has launched Bragg’s Hard Rock Horizons and Hard Rock Horror Show. All those games use Bragg’s in-house design and production capabilities, as well as its remote games server, to provide players with localized and custom-branded experiences unavailable anywhere else.
The partners will work together on further content in the future.
“The launch of these bespoke titles is a powerful demonstration of Bragg’s game development muscle and the close, collaborative relationship we have forged with the Hard Rock Bet Casino team,” said Bragg SVP of Commercial, U.S. and Canada, Garrick Morris. “This is the first of many exciting launches under this exclusive agreement and further solidifies Bragg’s position as a key strategic content partner in the U.S.”
“The bespoke titles delivered by Bragg represent a significant competitive advantage for Hard Rock Bet Casino, giving our players unique, engaging entertainment that they can’t find anywhere else,” added Hard Rock Bet VP of Casino Rich Criado.
Bragg has greatly expanded its iGaming operations south of the border in recent months, tying itself more closely to brand-name operators across the U.S. It noted that exclusive content is “instrumental” in driving the company towards its growth target.
The supplier has a similar exclusive content deal with Caesars, forged at the start of 2025. The agreement allows Caesars to not only use Bragg’s technology and products but also to develop exclusive online casino games together, and the companies have worked together on multiple exclusive games already for Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino. Caesars was recently the vehicle for Bragg’s sixth U.S. state launch, West Virginia.
Hard Rock eyeing ‘attractive’ Ontario
Meanwhile, Hard Rock Bet offers online sports betting in nine states and online casino in New Jersey. It does not have an iGaming presence in Ontario, meaning it is one of the biggest brand-name operators not to go live in the province, but Hard Rock Digital has an office in Toronto and Hard Rock International opened the $350-million brick-and-mortar Hard Rock Hotel & Casino Ottawa in the province in July, its first fully integrated casino resort in Canada.
This year’s battle between MIXI and Betr to acquire PointsBet indirectly shone light on Hard Rock Digital’s interest in getting into Ontario iGaming, and spokesperson for the Seminole-owned gaming operator told Canadian Gaming Business recently that the province is an “attractive” market for the company.
Betr’s ultimately unsuccessful offer for PointsBet in April included confirmation that it had struck a non-binding proposal for Hard Rock Digital to acquire PointsBet Canada assets. A later bidder’s statement published in July confirmed the Hard Rock agreement was valued at around $40 million CAD and would comprise the sale of PointsBet’s Ontario iGaming license and operations, any other Canadian provincial licenses or applications (think Alberta) and all Canadian customer databases, intellectual property and Canada-specific technology assets.
Although MIXI’s ultimate victory in the battle to buy PointsBet made it something of a moot point, Hard Rock Digital may still be eying avenues into Ontario.
“Ontario is an attractive market – especially with the recent opening of the Hard Rock Hotel & Casino Ottawa and the potential omnichannel opportunities,” a Hard Rock Digital spokesperson told Canadian Gaming Business recently. “However, we have no announcements to make at this time regarding entry.”
