Canadian gaming operator BET99 is freshening up its sportsbook through a new partnership with micro-betting specialists Kero Gaming.
Miami-based real-time betting technology provider Kero announced the new collaboration on social media on Monday. BET99 launched Kero Sports markets last week, in time for the new NFL season. The operator, which offers online sports betting and casino gaming in Canada including in Ontario’s regulated market, previously worked with Simplebet, which was acquired by DraftKings last year.
“We’re proud to partner with Tomash [Devenishek] and the Kero team on their Ontario launch,” BET99 Jared Beber told Canadian Gaming Business. “By integrating Kero’s real-time micro-betting technology, BET99 is creating more ways for fans to engage with every game, every moment and every play, making the experience more interactive, exciting and personal. It’s about more than betting; this partnership enhances entertainment across the board, with deeper engagement flowing into our content, community, and live experiences.”
“Adding trusted brands like BET99 just before the football season underscores how much real-time content solutions have become a must-have for operators,” said Kero Founder and CEO Tomash Devenishek.
Kero Gaming, whose founder has roots in Toronto, works with approximately 180 online gaming companies across the world, and its proprietary technology is live with major operators across North America, Europe and elsewhere. It just powered the rollout of an upgraded and expanded roster of NFL live betting options for Caesars Sportsbook, taking Caesars’ per-game NFL markets from around 50 to approximately 175.
Kero provides algorithmically curated and personalized real-time in-play betting markets across all major sports, as well as auxiliary services such as live chat and live streaming. As described by Devenishek, the company takes inspiration from platforms like TikTok and Instagram, applying the principles of algorithmic curation to fast betting markets by leveraging real-time insights to maximize engagement, excitement and entertainment value.
As well as operators, Kero last year partnered with Toronto-headquartered games studio and aggregator Bragg Gaming Group.
BET99 launches BetVision live streaming, adds Evoplay games
BET99 also recently launched Genius Sports‘ BetVision feature, which allows users who place a pre-game or in-play wager on an NFL game to watch a free low-latency live stream of the game in the app.
Live-stream viewers will also get real-time stat updates and betting markets overlaid on the stream, as well as an integrated bet slip in the full-screen viewing experience.
And on the casino side, BET99 followed in Caesars’ footsteps by adding a range of online games from Cyprus-based studio Evoplay last week.
Ahead of speaking on the North America Leaders panel at SBC Summit 2025 in Lisbon this month, BET99 CEO Beber chatted with Canadian Gaming Business about industry developments, BET99’s status as a made-in-Canadian operator, why a compelling online gaming experience in 2025 is about more than gambling, and more.
