Charitable gaming company turned online casino brand Casino Time has added Playson titles to its licensed iGaming platform in Ontario.
The partnership provides Casino Time players with access to Playson’s Hold and Win portfolio, including games such as Coin Strike, Thunder Coins and Diamonds Power. The integration was completed via Light & Wonder’s aggregation platform.
Casino Time is headquartered in Toronto. It has its roots and historic expertise in Ontario’s regulated land-based charitable gaming industry and remains affiliated with 10 charitable gaming entertainment venues. It operates within the Ontario Charitable Gaming Association, which advocates for gaming as a source of non-profit community fundraising.
Casino Time launched an online product in Ontario’s regulated iGaming market in spring 2024 and already offers more than 2,000 slots, table games, live dealer options and bingo products from studios such as Evolution, IGT, Light & Wonder, Blueprint Gaming and Pragmatic Play, the latter of which also powers its bingo product. Casino Time was the first Canadian iGaming operator to offer regulated access to globally renowned bingo product Bingo Blast, and its Floor Favourites category provides digital versions of popular land-based casino titles.
The company said last year that it planned to launch online sports betting before the end of 2024, but that has not yet materialized.
“Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name,” said Playson Sales Director Blanka Homor of the Casino Time partnership. “Casino Time’s online expansion continues to soar, and we are confident our Hold and Win collection will resonate with local players, offering them alternative ways of engaging in captivating slot experiences.”
For Playson, the deal is the latest collaboration with an operator in Ontario’s market. The licensed supplier already works with the likes of Caesars Digital and Titanplay in the province and launched games with DraftKings at the end of July. Light & Wonder distributes Playson content to operators via a deal signed at the start of this year, giving Playson significant reach not just in Ontario but in other provinces, where Light & Wonder works with numerous crown lottery corporations.
All in all, the European supplier operates within 26 regulated iGaming markets and works with more than 200 partners across the globe.
“Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment,” said Casino Time COO Jeffrey Holmes. “Their Hold and Win titles are a proven hit in multiple markets, and we are certain these will add a unique dynamic to our slot library. This collaboration strengthens our ability to bridge the gap between retail and digital gaming, while giving our players fresh, immersive experiences.”
