Pinnacle has partnered with EveryMatrix to power its online casino in Ontario.
The licensed sportsbook and casino operator will use CasinoEngine, EveryMatrix’s online casino technology, marking the first time that the supplier’s platform solution has gone live in North America. The agreement builds on the two companies’ existing collaboration. Pinnacle uses CasinoEngine, which offers operators and their players access to thousands of online slots, table games, instant win titles and more, for its global casino offering.
Now, in Ontario, EveryMatrix’s BonusEngine offers Pinnacle tools such as tailored campaign creation, audience segmentation and player rewards.
Pinnacle will also benefit from a cross-vertical bonusing tool, which will be integrated into the second phase of the launch and will equip it with a range of bonus types as well as the AI-powered bonus abuse solution Bonus Guardian.
EveryMatrix’s CEO of casino, Stian Enger Petersen, said CasinoEngine’s first deployment in Canada is a key milestone for the company.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success,” he added.
EveryMatrix has more than 300 global customers and has supplier licenses in New Jersey, Pennsylvania, Michigan, Connecticut and West Virginia as well as Ontario, offering its services to numerous renowned operators. It works with operators in North America including MGM Resorts brands BetMGM and LeoVegas as well as Caesars, Golden Nugget Online Gaming, and Rush Street Interactive.
Curaçao-headquartered Pinnacle is known best as a sportsbook but it has operated an online casino since 2004. It does not operate in any regulated online sports betting markets in the U.S.
It operated in the Ontario grey market for decades before seeking and obtaining a licence from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022, after the province began regulating iGaming. Its B2B branch Pinnacle Solution was also approved as a gaming-related supplier. It launched sports betting in Ontario’s regulated market in October 2022 and added casino in early 2023.
