Sportradar has launched Virtual NBA, a computer-generated betting solution designed to improve engagement for its operator partners.

Virtual NBA will provide operators with 3,000 virtual NBA games per day, with each contest featuring 12 betting markets, and will be powered by “artificial intelligence and machine learning technologies to enable gaming operators to increase engagement”.

Eight games will be available to watch on Sportradar’s betting solution at any one time, allowing operators to offer customers multiple engagement opportunities and more variety in betting offers.

The solution uses actual NBA data to simulate a “real-game” basketball experience. It is available to gaming operators globally in jurisdictions licensed for virtual sports betting, such as Ontario, via Sportradar’s eWallet Remote Game Server or through the Betradar Unified Odds Feed, allowing for straightforward integration.

“Through the introduction of Virtual NBA, featuring the names and logos of NBA teams, Sportradar is providing operators with dynamic new basketball content to drive engagement with the sport and provide fans with access to NBA betting markets, even in the off-season,” said Frank Wenzig, Managing Director of Gaming at Sportradar.

Sportradar says that by utilizing its database and a team of engineers that process millions of data points from previous NBA games, Virtual NBA can generate “480,000 unique, ‘real-game’ basketball simulations, resulting in unparalleled realism” for fans.

The Virtual NBA product also uses data points from half-a-million games and events, such as player positioning and movement, which have been “analyzed using artificial intelligence and integrated to create the dynamic moves and shots”.