PointsBet Canada has spruced up its online casino offering by launching an iCasino aggregation and bonusing platform powered by Bede Gaming.
PointsBet chose to work with Bede after a competitive selection process as it sought a provider to take its iGaming offering in Ontario (and soon Alberta) to the next level.
The MIXI Australia-owned company offers online sports betting and online casino in Ontario’s regulated market through its own proprietary platform, but wanted to team up with an external provider that could deliver content aggregation and player engagement solutions. PointsBet said the partnership will strengthen its strategy in Canada, which is the only market in which it offers online casino gaming.
“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said PointsBet Canada Chief Executive Officer Scott Vanderwel. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”
More games, greater flexibility
PointsBet Canada has now integrated Bede Gaming’s solution, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform provides the operator with access to a wide array of casino games from renowned suppliers such as:
- Games Global
- Light & Wonder
- Play’n GO
- Pragmatic Play
- and more
PointsBet said Bede’s solution will enable more competitive player acquisition and improved long-term retention through an enhanced user experience, said PointsBet, while offering greater configurability and flexibility in player engagement and tracking.
“We’re thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Bede CEO Colin Cole-Johnson. “Our Partnership Model means that we mobilize to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution.
“Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”
The partnership is the latest evolution of Bede’s Canadian iGaming presence.
Earlier in April, the Ontario Lottery and Gaming Corporation (OLG) rolled out a revamped mobile app experience powered by the technology supplier’s omnichannel React Native App. The company is also a newly minted member of the Canadian Gaming Association (CGA).
PointsBet and Bede both preparing for Alberta
Meanwhile, PointsBet and Bede said that, as well as applying to PointsBet’s iCasino offering in Ontario, their new multi-year agreement establishes “a shared roadmap” for future provincial launches, including Alberta.
Alberta is due to become Canada’s second commercial iGaming market beginning on July 13, and both PointsBet and Bede have publicly confirmed that they intend to be active in the province.
Back on Feb. 3, well before the July 13 start date was established, PointsBet was one of the very first Ontario-licensed operators to announce that it had applied for a license in the western province and opened pre-registration. “We’re excited to introduce our innovative, Canadian-focused sports betting and online casino products to Alberta residents, supported by industry-leading speed, responsible gaming tools, and local expertise,” said Vanderwel at the time.
On March 23, Bede Gaming confirmed that it had been approved by Alberta Gaming, Liquor and Cannabis (AGLC) for a conditional one-year supplier license, making the UK-headquartered company one of the first international platform providers to be granted approval.
“We have a longstanding investment in the Canadian iGaming industry, and I’m eager for the exciting opportunities ahead in this new market,” said Cole-Johnson at the time. “As one of the first applicants to be formally recognized by the regulator, Bede offers a truly localized service to its partners.”
Bede offers a scalable and adaptable open-API platform, a suite of in-house products, 150+ third-party integrations and other solutions to its operator partners across online casino, lottery, sports betting and bingo. Its platform also integrates into land-based systems. Bede also provides native app and front-end development services and a reporting toolkit.
