Incentive Games‘ real-money content is now available in Canada for the first time thanks to a new deal with Loto-Québec.
The B2B games provider, which specializes in both real-money and free-to-play games, has delivered a range of crash and arcade real-money titles to the crown corporation through its real-money gaming division, Incentive Studios.
Loto-Québec is Incentive Games’ first active real-money gaming client in Canada, marking what it called its “gateway” into the country. The first real-money titles from Incentive Studios’ portfolio are live with Loto-Québec, and more will follow throughout 2026.
“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets,” said the company’s Chief Commercial Officer, Ahmed Baker. “Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec.
“We’re excited to introduce our real-money crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
Incentive Games’ real-money titles are delivered to Loto-Québec via Light & Wonder, with which Incentive Games has an existing distribution deal.
Incentive Games has Ontario access
While Incentive Games has launched real-money gaming in Canada with Loto-Québec, it also has plans to do so in Ontario. Incentive Games gained market access in Canada’s only open and competitive regulated iGaming market last summer, when it was awarded a license by the Alcohol and Gaming Commission of Ontario (AGCO).
Last month, it announced it had extended its partnership with British operator bet365 to include a slate of real-money games in numerous markets including Ontario. Incentive Games already offers a range of free-to-play games with operators including bet365, such as a daily Prize Matcher and a Tournament Challenge predictor game for European soccer.
A first wave of real-money games supplied by Incentive Games will be launched on bet365’s casino in Ontario this year, as well as in several U.S. states that offer online casino gaming.
Incentive Games CEO John Gordon said at the time it received its AGCO license that Ontario’s multi-billion-dollar online casino market is “a huge opportunity” for the company.
Loto-Québec CEO cites 17% digital growth
Adding Incentive Games’ content is the latest enhancement for Loto-Québec’s online platform, which also onboarded Finnish Lottery subsidiary Fennica Gaming at the end of 2025.
Speaking later in December, President and CEO Jean-François Bergeron said that the lottery’s online gaming posted growth of about 17% for the period from April 1 to Sept. 30, 2025, compared to the prior year period.
He insisted that did not come at the expense of its land-based gaming.
“We are experiencing very good growth in Quebec when compared to other jurisdictions,” he said. “There is no cannibalization. What we might lose in sales at land-based points of sale, we make up for online.”
