BetMGM has become the first Ontario-licensed iGaming operator to introduce Gaming Corps’ full range of games in the province.
Via a new content partnership, the Swedish game developer’s portfolio will be added to BetMGM’s casino vertical in Canada’s regulated iGaming market. BetMGM will have a period of exclusivity as part of the agreement, but the expectation is that Gaming Corps’ full slate will go live on other operators’ platforms in the future.
BetMGM Vice President of Gaming Oliver Bartlett said that the initial exclusivity matters because it gives BetMGM the chance to offer players something they can’t find anywhere else, even if only for a limited time. The deal is the biggest that Gaming Corps has announced since it secured a licence from the Alcohol and Gaming Commission of Ontario (AGCO) to launch its content with approved operators in Ontario in spring 2025.
Gaming Corps gets introduction with an iGaming leader
The firm said at the time of its licensure that it had already signed agreements with “several of the most well-known” Ontario operators, and added that it hoped to partner with additional operators that have licensed rights to well-known sports brands.
Gaming Corps offers a range of casino slots, table games, multiplier games, mine games and Plinko games, as well as its instant-win Smash4Cash engine. It boasts signature game mechanics like A-MAZE-CADES and the X-MY-WAY challenge.
“Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province,” said Gaming Corps Chief Revenue Officer Adam Pentecost.
“The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”
Companies looking at Alberta
In BetMGM, Gaming Corps gets major exposure through a brand that competes for the No. 1 spot in Ontario’s lucrative online casino market.
BetMGM CEO Adam Greenblatt said last year that the operator was top dog by iCasino revenue share in Ontario, and that he expects to hold similar status in Alberta once that province begins allowing commercial operators to do business.
In Ontario’s iGaming market, online casino gaming generally makes up more than three-quarters of both the total dollar value wagered and operators’ combined gross gaming revenue every month. BetMGM also has a significant sporting presence as a licensed sportsbook, and recently rolled out its latest responsible gambling campaign with Edmonton Oilers captain Connor McDavid.
