Ontario shoppers can now pick up a BetMGM gift card for themselves or a friend or family member who enjoys laying down a few bucks on sports or online casino.
BetMGM has become the first sportsbook to begin selling single-branded gift cards through retailers in Canada. The cards are available from 2,500 retail locations throughout the province via a partnership with payment solutions provider TAPPP.
The operator’s gift card program allows BetMGM customers to fund their sportsbook or online casino accounts using a unique PIN included on a physical gift card. The scheme has seen significant popularity in the U.S. since it launched in September 2021 and is now offered in partnership with retailers in 15 states and the company touts a 99% redemption rate south of the border.
In Ontario, it will follow the Alcohol and Gaming Commission of Ontario’s (AGCO) regulatory standards, such as player identity verification before depositing and responsible gambling controls including offering deposit limits.
BetMGM has also chosen to implement a $250 weekly deposit limit for players using prepaid cards, which is not an AGCO requirement.
“Ontario has proved to be a robust market for sports betting and iGaming with BetMGM as one of the top-tier operators,” said the company’s Chief Revenue Officer Matt Prevost. “We are proud to be the first to debut sportsbook-branded gift cards and offer players another convenient way to fund their accounts.”
“We are constantly seeking new ways to increase the accessibility of our clients’ gift card products,” added Sandy Agarwal, TAPPP founder and CEO. “Securing the distribution of BetMGM gift cards in Ontario is another exciting first for us as it opens up an entirely new country for BetMGM and its retail customers.”
BetMGM touts market leadership position
Already one of the most recognizable and renowned gambling brands doing business Ontario, BetMGM will hope that extending its gift card program into the province will provide even further visibility and engagement.
Back in late April, BetMGM’s CEO Adam Greenblatt said the company is the online casino leader by revenue share in Ontario’s regulated iGaming market.
“We have increased our market share,” Greenblatt revealed on an earnings call looking back at the first quarter of 2025. “I won’t tell you what it is, I’m not in a position to do that, but we have increased our market share in both sports and iGaming, and we remain the market leader in iGaming.”
By iGaming, Greenblatt means online casino gaming, which makes up the vast majority of regulated online gambling activity in Ontario. In May, the market’s most lucrative month in history, a new all-time record of $6.95 billion was gambled on online casino, 86% of total gambling activity on licensed platforms. Operators made $259.8 million in revenue from iCasino, 77% of their total gross gaming revenue.
At last year’s SBC Summit North America in New Jersey in May 2024, Greenblatt told CNBC’s Contessa Brewer in a keynote speech that “we are the number one gaming operator in Ontario with 22% market share” across both online casino and online sports betting.
BetMGM expects to hold similar status in Alberta once that province begins allowing commercial operators to do business, slated to be in early 2026.
“Alberta is an area that should play to BetMGM’s strength given its operations in Ontario, which increased market share in the first quarter,” Greenblatt said on Monday. “[We’re] particularly excited for Alberta, which looks still to be on track for a Q1 [2026] launch of both sports betting and iGaming. That should be a province where BetMGM really does flex its muscles, given the strength of our business in Ontario … So we’re really excited, really optimistic for Alberta next year.”
