Maverick Games has launched its online sports betting platform in Ontario, taking the province’s market back up to 50 commercial operators.

The company has been licensed in Ontario since May 4 and is live in the province after executing an operating agreement with iGaming Ontario (iGO).

Maverick Games is the trading name of Shelgeyr Ontario Ltd., which is registered in the Isle of Man. Its Canadian headquarters are in Waterloo, Ont.

The operator is using Delasport’s sports betting technology including personalization features and recommendations, gamification, quick bets, player engagement tools and more.

“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one,” said Maverick Games CEO Matt Rathbun. “The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life.”

“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core,” added Delasport VP of Business Development Rosaire Galea Cavallaro. “They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration.”

Delasport expands Ontario footprint

Delasport has been licensed as a supplier by the Alcohol and Gaming Commission of Ontario (AGCO) since last year.

It provides a full turnkey solution for sports betting, online casino and player account management to its operator partners, as well as some managed services. The company has already taken one brand live in Ontario on its full platform. It powered South African land-based gaming operator Goldrush Gaming Group’s entry into the province last September.

The supplier also struck  a sportsbook deal last year with Canadian operator Green Brick Labs (GBL) to provide its Plug & Play Sportsbook iFrame solution, which provides iGaming platforms for content providers. And its online casino-specific platform fueled the launch of Titanplay, an online casino and sportsbook, operated by Malta-based Shark77 Ltd.

Delasport recently unveiled its sports betting jackpot network game SuperPot, which it will showcase at the Canadian Gaming Summit in Toronto next week and which it will then start to roll out with its Ontario operator partners.

Ontario hits 50 again

Maverick Games is the first operator to launch in Ontario since British sportsbook Fitzdares became the latest brand to exit the Ontario regulated market in March.

Fitzdares’ closure took the list of iGO operators down to 49, but Maverick’s launch returns the number to 50.

iGO’s list does not include the government-run Ontario Lottery and Gaming (OLG) platform, which was the only regulated online casino and sports betting operator in the province until Ontario opened its doors to commercial online gambling companies in April 2022.