Canadian online sportsbook and casino Bet99 has struck a deal with prominent content supplier Pragmatic Play to enhance its live casino selection.

Bet99 players in Ontario can now play a selection of Pragmatic Play’s live casino content. The operator now offers six Bet99-branded live casino tables, including several different versions of roulette as well as Speed Baccarat and Blackjack X.

The integration aims to diversify Bet99’s portfolio with real-time table games designed for regulated markets, said the operator.

Bet99 will also use Pragmatic Play’s Smart Studio solution, which enables operators to deliver branded environments across shared tables without the typical levels of investment required for dedicated studio setups.

“Pragmatic Play’s Live Casino portfolio has become a favourite amongst our players, and Smart Studio is a brilliant way to tailor the experience for our players showcasing the Bet99 brand,” said Bet99 CEO Jared Beber. “We’re excited to grow our partnership with Pragmatic Play and look forward to collaborating more in the future.”

Pragmatic Play already works with other operators to provide tailored live casino solutions for operators in regulated regions.

Bet99 has continued to enhance and expand its content slate in Ontario’s online casino-heavy market since launching its new sportsbook and casino app in September 2023.

Last summer, it was one of the first Ontario-licensed operators to add content from Evolution’s Ezugi studio.

Meanwhile, in December, it teamed up with esports data and betting odds provider PandaScore to utilize the company’s Odds feed for comprehensive coverage of popular esports titles including Counter-Strike 2, League of Legends, Call of Duty and Dota 2.

Bet99’s Head of Casino, Laura Petrauska, told SBC last year that providing a slate of content that allows players to find the right fit for their individual preferences is key to catering to a modern-day player in a saturated market like Ontario’s.

While familiarity and ease of use are important, Petrauska says that she sees an online casino market full of games that can lean towards being too simplistic

“As an operator, we’re looking for the right balance in our offering – slots with engaging features while not having overly complicated mechanics,” Petrauska said at the time.

Adding Pragmatic Play’s live casino suite is the next step on that journey.