
GeoComply highlights innovation and more at Canadian Gaming Summit
Vancouver-headquartered specialists look ahead to this year's Summit
Canadian Gaming Summit is just around the corner, taking place in Toronto from June 17-19.
Bronze headline sponsor GeoComply knows the North American gaming industry inside out, and the Vancouver-headquartered geocompliance specialists looked ahead to this year’s Summit with us.
What elements of Canadian Gaming Summit work so well for your organization, and why is it important for you to be there this year?
The Canadian Gaming Summit uniquely convenes the entire ecosystem grappling with the challenge of sophisticated digital fraud and evolving regulations.
Beyond our reputation for compliance, GeoComply delivers crucial insights and solutions to manage today’s increasingly complex risk environment. The Summit allows us to directly engage with operators, regulators and partners, highlighting proactive anti-fraud strategies that are essential for combating threats such as account takeover, advanced bonus abuse and payment fraud. Attending CGS this year is critical for demonstrating our risk intelligence capabilities, which empower operators to safeguard their revenue, players, and reputations in Canadaʼs dynamic gaming market.
Whatʼs your key objective at this yearʼs event and what are the main products/services youʼll be promoting?
Our primary objective at CGS is to emphasize the critical role that robust risk intelligence and anti-fraud solutions play in operators’ success and survival in this rapidly changing market. We want operators to understand that partnership with GeoComply means access to powerful tools that proactively combat sophisticated threats:
- GeoComply fraud and risk solutions: This encompasses our advanced capabilities designed to detect and neutralize threats throughout the player lifecycle. We leverage our unique, high-integrity data derived from location compliance checks to fuel sophisticated anti-fraud models. This includes identifying advanced location spoofing, device tampering, account takeovers, bonus abuse, chargeback fraud and multi-accounting.
- Our automated fraud solution: This machine learning-powered solution delivers real-time risk assessments and automated actions, stopping fraud before financial loss occurs. It identifies suspicious behavior based on device, location and transaction patterns, allowing operators to block high-risk activity in seconds or minutes, not days. We want operators to know that powerful location-enhanced anti-fraud capabilities are often included at no extra cost with their core GeoComply partnership, delivering immediate ROI.
- IDComply: GeoComplyʼs specialized KYC solution is also a tool to mitigate risk. This secure, multi-layered identity verification is the crucial frontline defence against fraudulent account creation.
- Geolocation compliance: This remains foundational. We’ll emphasize how our best-in-class compliance technology provides the high-integrity data essential for our advanced risk and fraud detection engines.
What would you highlight as the biggest opportunity in the betting and gaming industry over the next couple of years?
The biggest opportunity lies in leveraging advanced risk intelligence to enable sustainable growth in regulated markets.
As the industry expands and matures across North America and globally, competition intensifies and player acquisition costs rise. Simultaneously, fraud becomes more sophisticated and organized. Those who can effectively mitigate threats — such as bonus abuse, account takeovers and chargebacks — while maintaining a frictionless experience for legitimate users will gain a critical competitive edge.
The future isn’t just about accessing new markets; it’s about building trusted, profitable operations within them. That requires operators to move beyond basic compliance and adopt proactive, data-driven anti-fraud strategies that protect the bottom line and enhance player lifetime value. GeoComply is uniquely positioned to help operators achieve this by integrating high-integrity data and real-time intelligence into every stage of the player journey.
What elements of your business do you feel are best placed to take advantage of that opportunity?
GeoComply is well-positioned to help operators capitalize on this opportunity, thanks to a combination of technological leadership, data scale and industry expertise.
With over 98% market share in North American regulated online gaming, we process more than two billion compliance checks per month. This creates an unparalleled dataset that powers our machine learning models, revealing fraud patterns competitors simply canʼt detect.
We’ve invested heavily in AI and machine learning to develop cutting-edge solutions like our location-enhanced fraud tools specifically designed to combat modern iGaming fraud vectors. Our system intervenes in real-time, flagging and assessing potential fraud in milliseconds to minutes. Our risk research team analyzes millions of daily transactions to identify new threats, allowing us to deploy system-wide updates and new prevention rules to our engine every 18 hours.
We understand the interconnectedness of compliance, KYC and anti-fraud and our integrated suite allows operators to manage these critical functions seamlessly, breaking down traditional silos.
Our compliance roots provide the data backbone, but itʼs relentless innovation in fraud prevention that truly empowers operators to grow profitably and securely in todayʼs competitive gaming landscape.
What areas of the business should we be looking to for innovation in the next 12 months?
Innovation is continuous, driven by the pace of regulatory change and the constant evolution of fraud tactics. Over the next 12 months, weʼre focused on pushing the boundaries in several key areas:
- AI/ML enhancement: We’re continually improving our automated fraud solution’s machine learning models to boost accuracy and reduce false positives, enabling earlier detection of complex fraud such as synthetic identity fraud, advanced account takeovers, and collusion rings.
- Expanding risk signals: Weʼre integrating broader data signals into our models — such as behavioural analytics, enriched device intelligence, and potentially KYC inputs — to build even more comprehensive and context-aware risk profiles.
- Automated risk orchestration: Making it easier for operators to implement automated actions based on our location-enhanced fraud solution’s outputs. This includes refining APIs and developing more sophisticated workflows that allow for tiered responses (e.g., block, challenge, allow) based on granular risk scoring.
- Proactive threat intelligence: Our teams are investing in tools to monitor sources like the dark web to identify emerging threats and compromised credentials, empowering clients with timely alerts and updated anti-fraud rule sets.
- Streamlined KYC and fraud integration: We are depending on the integration between IDComply and our fraud solutions, ensuring that identity verification data seamlessly informs risk assessments right from onboarding.
What new technology do you feel will have the biggest impact for stakeholders?
AI and machine learning will continue to be the most transformative technologies across the gaming ecosystem. While not entirely new, their sophistication and application are evolving rapidly — and the impact is profound:
- For operators, AI is enabling a shift from reactive to predictive fraud prevention. It can identify complex fraud rings and subtle anomalies far more effectively than rules-based systems. It can also personalize player experiences and potentially optimize operational efficiencies and risk mitigation.
- For players: AI improves playersʼ safety by accelerating the detection of account takeovers and contributes to responsible gaming efforts by recognizing behavior patterns linked to problematic play, allowing for earlier and more targeted interventions.
- For regulators: AI-powered tools can assist in monitoring market integrity, analyzing vast datasets for compliance checks, and potentially identifying unlicensed activity more efficiently.
The key is harnessing AI responsibly and ethically. Its power lies in analyzing complex data sets at scale to provide actionable insights, leading to safer gaming environments, more effective compliance, and enhanced operational integrity.
What core challenges do you help solve for your customers/partners?
While GeoComply is grounded in compliance, our focus is on solving the most critical business risks our customers face:
- Preventing financial losses from fraud: We help operators stop costly threats like payment fraud, chargebacks, account takeovers, bonus abuse, and coordinated spoofing. Tools like our automated fraud solution are built specifically to detect and block fraudulent fund extraction.
- Improving operational efficiency: Manual fraud review is time-consuming and resource-intensive. Our automated risk intelligence solutions significantly reduce the burden on fraud teams, allowing them to focus on higher-value strategic initiatives.
- Combating sophisticated and organized fraud: We specialize in identifying complex fraud techniques that evade traditional detection methods, such as location spoofing through Wi-Fi injection, device tampering, and collusion from high-risk or sanctioned regions.
- Balancing security and user experience: Our risk solutions are designed to be precise, targeting high-risk activity while minimizing friction for legitimate players. We protect the customer experience and reduce unnecessary drop-offs.
- Mitigating compliance risk: By preventing fraudulent behavior tied to AML violations or sanctioned geographies, our risk tools help operators stay compliant and avoid regulatory pitfalls.
- Navigating risk in new market entries: For operators entering new markets like Canada, we provide the fraud mitigation infrastructure needed to launch with confidence and comply with local regulations.
Who have you especially enjoyed working with over the past year and why?
We’ve particularly valued partnerships over the past year where operators have engaged deeply with us to tackle specific, sophisticated fraud challenges collaboratively. These engagements often involve operators facing significant financial impact from evolving threats who are open to leveraging advanced technologies and data insights.
What makes these collaborations enjoyable is the shared commitment to proactive risk mitigation. When partners provide detailed feedback, allow us to pilot new anti-fraud techniques and work closely with our fraud and risk management teams, it creates a powerful feedback loop. This allows us to rapidly refine our models, demonstrate tangible ROI in fraud reduction and operational efficiency and ultimately build solutions that benefit the entire industry by staying ahead of bad actors.
Our location-enhanced fraud solution alone saved one operator over $5 million in two months by thwarting sophisticated spoofing attacks, while also dramatically increasing their fraud team’s efficiency. Seeing a partner significantly reduce multi-million dollar fraud losses through these joint efforts is incredibly rewarding.
Can you tell us how you worked with that partner and how the relationship is developing?
Typically, these deep anti-fraud collaborations start when an operator identifies a significant pain point – perhaps a surge in sophisticated spoofing from a specific region or heavy losses from bonus abuse rings. Our engagement goes beyond just deploying a standard product.
We often begin with a deep data analysis phase, where our FARM team works alongside the operator’s risk team to understand the specific fraud patterns they’re seeing, leveraging GeoComply’s vast dataset for context. We might then configure specific rules or deploy beta features, like components of our automated fraud solution that are tailored to their immediate threat. This often involves setting up proof-of-concept (POC) tests where we closely monitor performance, accuracy (false positives/negatives), and the impact on legitimate users.
A critical element is the feedback loop and integration of automated actions. For instance, in successful POCs like the one detailed for our location-enhanced fraud solution, the operator implemented logic to automatically suspend accounts or block transactions based on the real-time flags we provided. This automation is key to realizing the full value by stopping fraud in near real-time.
As the relationship develops, it moves beyond tackling one specific issue. We share broader threat intelligence, discuss roadmap alignment for risk solutions, and the operator’s feedback directly influences our product development. The partnership becomes truly strategic, focused on continuously enhancing its risk management infrastructure to stay ahead of threats.
What are you hoping to learn from Canadian Gaming Summit and which elements of the agenda will you be focusing on the most?
We’ll be actively present with our booth #A160, serving as a central knowledge hub for current and potential partners to connect with our team.
Our primary goal is to engage directly with operators and demonstrate GeoComply’s advanced capabilities in risk management and fraud prevention, focusing on these key topics:
- Proactive fraud defence: Discussing how operators can move beyond reactive measures by using tools to automatically detect and block threats like sophisticated spoofing, account takeovers, and payment fraud before they cause financial damage. We’ll share insights from successful implementations, such as the significant savings achieved by operators using our automated fraud solution.
- Leveraging data for risk intelligence: Explaining how having a unique, compliance-grade data foundation provides an unparalleled advantage in identifying complex fraud patterns and assessing true user risk.
- Integrated risk management: Demonstrating how our solutions work together – combining location intelligence, identity verification and advanced fraud detection – to provide a holistic view of risk across the player journey.
- Efficiency through automation: Showcasing how automated risk assessment and fraud flagging can dramatically reduce the burden on manual review teams, saving significant operational costs.
- Balancing security and experience: Addressing how our precise risk tools target bad actors effectively while ensuring a smooth, frictionless experience for legitimate Canadian players.