BetMGM has launched Octoplay’s Jackpot Blitz in Ontario, continuing the supplier’s expansion in North America.

Octoplay was founded in October 2022 and develops online casino games and delivers them via its proprietary RGS platform. It has been licensed by the Alcohol and Gaming Commission of Ontario (AGCO) to supply to the province’s authorized online casinos since late 2023.

Jackpot Blitz, its bespoke opt-in jackpot solution, was built in collaboration with BetMGM and follows the launch of a similar offering, Jackpot Hunt, in the United Kingdom with William Hill. Jackpot Blitz is now available to BetMGM’s operators’ players across the province.

The supplier first partnered with BetMGM in the UK through an integration with MGM Resorts-owned LeoVegas in March 2024. Octoplay said in a release that the expansion of its partnership with the major operator demonstrates the strong relationship between the companies and sets a strong foundation for Octoplay’s continued growth across the continent.

Jackpot Blitz has achieved an 88% player opt-in rate since launch, said Octoplay. The company is confident that success, when combined with BetMGM’s extensive player base, gives it a strong foundation for further North American growth.

Oliver Bartlett, VP of gaming product and content at BetMGM, added that the partnership with Octoplay is part of the company’s strategy to collaborate with “top-tier partners” to bring the best content to players.

Octoplay looking to extend tentacles into US

Octoplay is currently preparing to launch its content in the U.S. for the first time in Michigan, having secured a provisional licence last fall to supply games in the state.

The company, which provides a range of online slot games for operators, has a large European footprint in countries such as the UK, Italy, Malta and Sweden. It extends to begin supplying in more U.S. states this year.

“While we’ve seen great success in European markets recently, our entry into the U.S. represents a new chapter for Octoplay,” said Chairman Gavin Hamilton at the time of the Michigan licensure. “We’re committed to establishing a strong presence in the American iGaming landscape, leveraging our experience in regulated markets to deliver exceptional gaming experiences to U.S. players and operators.”

“The launch of Jackpot Blitz with BetMGM in Ontario accelerates our North American expansion plans,” said CEO Carl Ejlertsson in Tuesday’s release. “Our strong partnership with BetMGM has enabled us to bring this innovative product to their Ontario players. With our proven track record of collaboration with top-tier gaming operators like BetMGM, we’re ideally positioned to drive significant growth together in regulated markets across North America.”