Sportsnet taps Sportsradar for data partnership deal in Canada

The sports network will leverage the company across all platforms

One of Canada’s leading sports networks, Sportsnet, has teamed up with Sportradar to improve its viewing experience for North American sports enthusiasts. Through the incorporation of real-time statistics, player information, and advanced data sets, this partnership is set to provide Canadians with data-driven content through all of Sportsnet’s broadcasts.

Sportradar will support Sportsnet’s entire brand portfolio, which includes its regional channels, Sportsnet 360, Sportsnet World, Sportsnet+, Sportsnet ONE, the Sportsnet Radio Network,, the Sportsnet app, and podcasts.

“We are proud to partner with Sportsnet, a market leader, who is committed to entertaining and informing Canadian sports fans,” said Sportradar Head of Regional Sales in North America Brian Josephs.

Sportsnet’s capabilities will be elevated with enhanced digital graphics and in-depth research through access to both statistical experts and radar360, Sportradar’s analytics platform. This data will allow Sportradar to improve the MLB and NHL broadcasts on Sportsnet. Sportsnet offers extensive coverage of major leagues such as the NBA, MLB, Premier League, and FA Cup and is the official Canadian NHL national multiplatform rights holder.

All of this is made possible through Sportradar’s OnAir service, which provides an advanced platform that streamlines the process of integrating real-time sports data into broadcast systems. The service offers industry-standard graphics software, ensuring dynamic data representation that aligns with the rapid pace of sports events.

“This collaboration showcases Sportradar’s expertise in enhancing sports content through data and technology. Together, we will bring fans closer to the action, providing them a unique, more engaging viewing experience,'” added Josephs.

You might also like