SBC Media unveils ‘The Ontario Frontier: Exploring the iGaming Landscape’ documentary

Shelley White, Scott Vanderwel & Martha Otton all feature in SBC Media's first documentary

SBC Media has today premiered its first full-length documentary which follows the Ontario iGaming story on its journey to becoming one of the hottest and most competitive jurisdictions in the entire industry.

Titled ‘The Ontario Frontier: Exploring the iGaming Landscape’, the documentary was filmed on location at Canadian Gaming Summit 2023, where three huge names in the industry were on hand to offer their insight and expertise.

Martha Otton, Executive Director at iGaming Ontario, Shelley White, CEO at Responsible Gambling Council, and Scott Vanderwel, CEO of PointsBet Canada, all took part in interviews to discuss key events which have helped shape the market into what it is now.

Speaking to us directly on the documentary launch, SBC’s Multimedia Editor James Ross said of his intentions for the film;

“The main focus was to capture the hurdles that were associated with the market launching and also highlighting the successes and unforeseen stumbling blocks, and casting our eye into the future of the market. Having Shelley, Martha and Scott provide their insights also offered us a range of perspectives and I can’t thank them enough for offering their time.”

In addition to this, Ross spoke about the documentary process acting almost as a culmination to a period of personal and professional interest in the evolution of Canadian iGaming;

“During my time working on SBC Media’s CasinoBeats site, Ontario’s development had always piqued my interest and I watched its progress closely.

“Both in the lead up to the market’s launch, and how the market was performing post launch – my promotion to SBC’s Multimedia Editor perfectly aligned with the Canadian Gaming Summit, the year anniversary of the market and my first experience of Canada.”

You can watch the full documentary by clicking here or on the SBC LinkedIn page.

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