Western Canada Lottery Corporation (WCLC) has launched its new scratch ticket, Catan, which marks the debut of the brand within the lottery industry.
Catan is a multiplayer board game where players attempt to assert themselves as the dominant force on the island of Catan by building settlements, cities, and roads, and it has proven particularly popular with adults under 35.
WCLC is now hoping to leverage the success of Catan in the lottery industry and has subsequently called on the services of its partner Pollard Banknote, which has provided an integrated marketing campaign to increase player engagement and drive sales.
Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote, commented: “We congratulate WCLC on launching the first-ever instant game featuring the wonderful world of Catan, one of our new licensed brands ready to conquer the lottery industry.
“With a deeply devoted following and enviable brand recognition, the Catan instant game is destined to be a player favourite.”
WCLC’s $3 ticket features recognizable symbols from the Catan world, such as brick, wood, wool, ore, grain, and gold. With a familiar key number match game style, players scratch hex tiles corresponding to their rolls to uncover game symbols.
If they uncover the symbols corresponding with the winning combinations in the prize legend, they win up to $50,000. There are also two development card bonus features that instantly reward players who uncover a prize amount.
“We’re confident the Catan scratch ticket will be as compelling to our players as the board game is to its loyal global following,” added Chelsey Rowledge, Manager, Instant Games, WCLC.
“A new product like Catan is a great boost to WCLC’s ticket lineup. Our players are going to love this new and highly entertaining offering, which will help support priority programs and services funded by our partnering provinces and territories.”