Amelco on brink of ‘major’ Ontario partnership ahead of landmark launch

The sports betting and platform supplier has obtained a gaming related license from the AGCO

Amelco will launch its end-to-end product in Canada for the first time after securing a gaming related supplier license from the Alcohol and Gaming Commission of Ontario (AGCO).

The sports betting and platform supplier is most active in the UK – where its headquarters is located – and the US – where it operates in at least 15 states – but also has engagements elsewhere in Europe and Africa.

The firm’s expansion into Canada, meanwhile, was teased ahead of SBC Summit North America earlier this year by Brandon Walker, Head of Amelco USA, in an interview with SBC.

Walker added that expansion into Canada would be achieved with “one of the market’s biggest players”, and Amelco’s latest announcement declared that its first major Ontario partner will be confirmed ‘within the coming weeks’.

“This represents a significant milestone for us, and we are thrilled to be finally entering Ontario, where we are confident that both our sportsbook and igaming products will prove to be very popular,” said Walker.

“Moving into an area with such a rich sporting history boosts our hopes of making an immediate impact within the space and with multiple operators already lined up to go live, we are confident of making a fast start in the province.

“We have huge plans coming up over the next 12 months and we want to expand our presence across Canada as other provinces are granted licences.”

Amelco’s igaming, player account management and sportsbook suite have all been granted a licence by the AGCO, with the specialist technology supplier adding that its igaming suite will provide games from the likes of Evolution, Red Tiger, Evolution, Pragmatic Play and Pariplay.

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