GGPoker has partnered with Live Nation Canada to become the live entertainment company’s official online poker partner.

As part of the agreement, GGPoker will stage weekly ‘GG x Ticketmaster Gift Cards Freeroll’ online poker tournaments at 7pm ET, beginning July 2.

Players entering these tournaments will compete to win prizes including 10 $500 Ticketmaster Gift Cards, redeemable for Live Nation events.

The deal is the latest significant move made in the industry this month by Live Nation Canada, following news of its exclusive partnership with Great Canadian Entertainment on June 7.

“We are thrilled to join forces with Live Nation Canada as their official online poker partner,” said Sarne Lightman, Managing Director of GGPoker.

“This collaboration allows us to enhance the overall experience for our players by providing them with access to incredible live events alongside their favorite poker games.”

For GGPoker, the deal acts as a further boost to its brand in Canada, where the online poker room operator utilized its partnership with World Series of Poker (WSOP) last year to launch a WSOP-branded poker room in Ontario.