theScore Bet launches inaugural ‘Hole Zero’ fan experience at Canadian Open

The operator's partnership with Golf Canada is driving the new activation

theScore Bet has leveraged its multi-year partnership with Golf Canada to unveil a new fan-focused golf experience – ‘Hole Zero’ – at this week’s RBC Canadian Open.

The ‘first-of-its-kind’ activation – supported by the Toronto-based sports marketing agency SDI Sports – allows fans to get into the swing of the action by playing a full hole at Toronto’s Oakdale Golf & Country Club as they attempt to emulate their golfing heroes.

The experience is intensified further by the presence of cash prizes during the four-day event starting today, June 8, and concluding on Sunday, June 11.

“When we partnered with Golf Canada, we were excited about the opportunity to engage with the large number of passionate golf fans who attend Canada’s open championships,” Aubrey Levy, SVP of Marketing and Content, told Canadian Gaming Business.

“Golf fans love to play the sport, so what better way to bring them into the action than by offering a truly unique and memorable experience of playing a full hole while attending the tournament.

“With premium elements including a shot tracer and a swing coach, Hole Zero will treat RBC Canadian Open participants like the actual pros they’re playing next to.”

Billed as the first-ever fully playable hole at a PGA Tour event, Hole Zero is open to ticket holders aged 19 and over who visit theScore Bet’s Hole Zero Qualifiers located at the Fare Way, the RBC Canadian Open Fanzone, and the Driving Range. After qualifying, patrons can secure a scheduled time and be shuttled to and from the experience.

Additionally, theScore Bet is running a Closest to the Pin contest, with a $1,000 prize on offer for the closest shot of the day. The Penn Entertainment brand is also offering a $75,000 prize to the first fan who scores a hole-in-one on Hole Zero during the tournament.

This latest activation marks another move to solidify and expand theScore Bet’s presence in Canada, with the Toronto-headquartered brand exiting the US last summer to focus on operations closer to home.

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