Online gambling firm Betsson has joined forces with Neccton to provide the latter’s Anti-Money Laundering (AML) and Responsible Gambling (RG) tools to its Betsafe brand in Ontario.
Betsafe entered the Canadian province earlier this month after obtaining the necessary licences to operate with both a B2C and B2B offering.
The brand is now supported with Neccton’s ‘mentor’ software which monitors player behaviour in real time and communicates with both player and operator should negative play patterns emerge.
“Betsson takes Anti-Money Laundering and Responsible Gaming very seriously and we are committed to providing the safest and most efficient platform and experience for our players,” said Marina Bogard, Betsson’s Managing Director for North America.
“We are delighted to be working with Neccton’s state-of-the-art innovative solutions to be able to provide our players added confidence in betting and game play.”
Promoting responsible gambling, mentor looks for a raft of potential markers in player behaviour, including a significant increase in deposit frequency. The software contacts the player directly when required, and alerts the operator to the issue so further care can be administered if needed.
The software also contains an AML module, which is compliant with Ontario requirements. Neccton’s rule engine is pre configured for each specific market and allows for individual customizations by a customer’s AML or RG officers.
mentor has been developed using the research of Dr Michael Auer, who acts as Director and Head of Development for Neccton.
He said: “Another world-class operator has signed up to work with us, which validates both our approach and their dedication to protecting the customer from potential harm. We are delighted to welcome a customer of this calibre into our family!”