Bet99 has become an official partner of the National Hockey League (NHL) in which it will launch free-to-play games with the sporting league.
Penning a multi-year agreement with NHL, Bet99 will launch a new F2P game titled NHL PRePlay, available now for players in Canada.
NHL PrePlay offers hockey fans predictive outcome questions, as well as queries utilising NHL Edge data such as ‘Which player will hit the hardest shot?’ throughout each game day of the NHL campaign.
Players receive points for each correct answer and the top points winners throughout the season will be the ‘Grand Prize’ winner, receiving a $100,000 prize.
“This partnership is groundbreaking for Canadian hockey and sports fans,” said Jared Beber, CEO of BET99. “NHL PrePlay will amplify fan engagement and excitement around NHL games, especially the prizes, which include access to once-in-a-lifetime experiences.
“Designed to support our focus on education within the gaming space, the game offers opportunities for players to explore the space and become more knowledgeable without making real-money wagers.
“Not only is the NHL PrePlay program innovative and a great access point for new and potential bettors, but the educational aspect also fits well with our focus on responsible gaming. We’ll also leverage our partnership with NHL star Auston Matthews, taking this agreement to the next level.”
In turn, Bet99 will receive broadcast exposure for its branding across the NHL season and Stanley Cup play-off matches.
Furthermore, the operator will gain exclusive marketing rights and designations that will connect Bet99’s brands with NHL fans through the league’s digital, and social media channels.
“We’re thrilled to partner with Bet99 and to promote Bet99.ca and Bet99.net on this unique and innovative Free-To-Play platform,” said Jason Jazayeri, NHL Vice President, Business Development.
“This collaborative partnership has allowed us to create an entirely new Free-to-Play game that will focus on delivering a fun and immersive game to our fans, while also providing a level of access and prizing that we haven’t seen before in our sport.”