Flutter Entertainment, the majority owner of FanDuel Group, has claimed that the latter brand now holds around half of the market for online sports betting in the United States.

Flutter reported on August 12 that FanDuel’s share of gross gaming revenue (GGR) in the U.S. online sports betting market rose to 51 per cent as of the end of June. Peter Jackson, CEO of Flutter, added that FanDuel also holds the number-one position in online sports betting in 13 of the 15 U.S. states in which it is live and operational.

That is up from a reported figure of 40 per cent of U.S. GGR at the end of 2021, reports Covers. The company said this growth has been driven by “FanDuel’s superior product, efficient customer acquisition and strong operational execution”.

“In the four years since launch, FanDuel has refined its state launch ‘playbook,’ converting customers from our daily fantasy sports database at a faster rate with each new state,” the company added.

FanDuel has been making moves in recent months to ensure it has a prominent presence in Canada’s first open and regulated online betting market of Ontario, too.

In October, nearly six months before the Ontario market opened on April 4, the brand appointed ex-Deliotte executive Dale Hooper as its first general manager for Canada.

Since then, FanDuel, which was a day one operator in Ontario, has undertaken a wave of partnerships with a view to establishing market leadership in the province.

First, it became the first official sportsbook partner for Canadian sports broadcasting network TSN.

Then, one week after the opening of the market, Flutter struck a deal with Maple Leaf Sports & Entertainment (MLSE), the owner of the Toronto Raptors, Toronto Maple Leafs, Toronto FC, and Toronto Argonauts sports franchises, that made FanDuel the official sports betting partner of MLSE and Flutter’s adjacent brand PokerStars an official gaming partner of the company.

PokerStars officially got up and running in its former home market of Ontario in late June. At around the same time, FanDuel signed a multi-year partnership with the NFL to become an official sportsbook partner of the league in Canada, expanding the two brands’ existing U.S. partnership across North America.