NeoPollard Interactive (NPi) has collaborated with Aspire Global’s subsidiary, Pariplay, to roll out the brand’s new digital gaming content to Alberta, Gaming, Liquor and Cannabis’ (AGLC) PlayAlberta platform.
Enhancing its presence within Canada, the deal will see Pariplay supply the only regulated online gambling website in Alberta with its hundreds of online casino, instant win, scratch card, and bingo games with a single, streamlined integration through its online Fusion content aggregator platform.
“We are excited to enter the Canadian marketplace through our joint efforts with NPi to capitalize on the opportunities that the North American market offers,” said Tsachi Maimon, CEO, Aspire Global. “As a market-leading aggregator of game content, we have established ourselves as a trusted supplier to the industry as we continue to offer the best content in the market. We look forward to continued collaboration with NPi to supply engaging content to AGLC.”
Pariplay holds licences in New Jersey and West Virginia but the company noted this new collaboration with NPi marks a “major milestone” for the company’s expansion into the North American lottery market.
“We are very excited to work with Pariplay – a well-established and renowned content provider – to further expand the game titles and verticals we offer on Play Alberta’s portal,” added Liz Siver, general manager, NeoPollard Interactive. “As a dedicated partner to AGLC, NPi is committed to continuously enhancing the technology, games, and Power Suite services we offer to give players in Alberta a unified online gaming experience. More importantly, with Pariplay’s wide variety of game content, AGLC has the opportunity to produce incremental proceeds to the good causes it supports throughout the province.”