HeadsUp Entertainment launches sports betting & iGaming platforms

Calgary-headquartered global gaming operator and media company HeadsUp Entertainment has launched multiple revenue platforms in Ontario and the 6 U.S. states that are offering regulated iGaming and sports betting.

As part of that, HeadsUp has partnered with Canadian sports entertainment company Enteractive Media on the first of a number of content production initiatives to produce daily content for sports betting customer acquisition.

That includes a series of super affiliate agreements, the first with Casino Affiliate Partners which allows their core sports handicapping and information service to monetize their viewership base in the various regulated markets.

The agreement allows the GameChangerz brand to market and drive traffic as a sub-licensed and approved operator in the seven North American jurisdictions with brands such as Draft Kings, Fan Duel, and PointsBet. In total, the partnership is expected to consist of over 60 affiliate revenue deals in place throughout North America.

In addition to the GameChangerz Sports Information service, HeadsUp says negotiations are underway to nest the customer acquisition content in both U.S. and Canadian major sports networks as well as working towards launching a daily 30-minute television show in the Ontario market for the start of the NCAAF College Football and NFL seasons. This program will be syndicated in the U.S. as well as distributed through multiple social media platforms.

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