Aspire Global’s iGaming brand Pariplay has signed a distribution agreement with White Hat Gaming which will see the latter deliver the former’s content across its non-US partnerships within core markets, with the potential to expand to other jurisdictions including Ontario.
For White Hat, the deal, which was signed on the floor at ICE London in April, bolsters its iGaming platform offering of over 3,000 games from 120 providers.
The deal follows White Hat Studios’ agreement with DraftKings, which saw an arrangement for the delivery of its slots, jackpot slots, and RNG table portfolio across multiple US states.
Michael Waterfield, VP Commercial at White Hat Gaming, added: “Pariplay’s wide-ranging content, in addition to its engagement tools, has proven to be very popular across numerous markets, and it’s a boost to be able to enhance our platform by offering it to our operator partners. We see this initial deal as being only the start of a long and fruitful partnership, as both parties continue to make major inroads into regulated markets across the world.”
Pariplay content includes titles from its Wizard Games studio, as well as additional releases “from a wide range of other vendors”, and will be distributed to White Hat via its Fusion platform.
Fusion currently includes 12,000 games, together with conversion, retention, and tool mechanics designed to assist operators with player engagement and entertainment.
Andrew Maclean, VP Sales at Pariplay, said: “White Hat Gaming has a similar business style to Pariplay. It is agile, fast-moving, and expanding at a rapid rate in similar markets to us, with a strong core business in Europe and with similarly strong ambitions across regulated North America. To sign such a major deal at ICE London was a great moment for both parties, and we look forward to working closely with such a major content provider.”
Pariplay has also added Kalamba Games’ portfolio of over 50 titles and engagement tools to its Fusion offering. The partnership will see Kalamba add a further 14+ games a year to the Fusion platform, including exclusive and localized content that addresses specific market and client needs.
Kalamba’s content has already been integrated with 888casino and is now available to the operator’s customers in several markets.