Digital marketing agency MediaTroopers has launched its services in Ontario following the opening of the Canadian province’s legal online sports betting market.

MediaTroopers will work with its licensed partners in the province to promote those partners’ brands and sports betting offerings to players, as it has done in multiple U.S. jurisdictions.

The agency has long-lasting partnerships with several of the operators that have already gone live in Ontario since the market launched on 4 April.

“Now is an exceptionally exciting time, both for bettors and operators in Ontario and for us here at MediaTroopers,” chief executive Sam Segal said. “We are delighted to have been given this incredible opportunity to offer our innovative and high-value expertise and services to the legalized betting market in Ontario.”

The agency is already operational in more than 16 states and Washington DC, including New York, New Jersey, Pennsylvania, Illinois, Michigan, Indiana, Iowa, and Illinois.