Bally’s has announced that its Gamesys unit has agreed a five-year deal with Las Vegas-based provider of gaming technology Gaming Arts to bolster its portfolio of real money online casino games.
Under the agreement, Gamesys and Gaming Arts will work together to identify, convert, and deliver titles from Gaming Arts’ library of casino slot games to all online real money gaming markets in which Gamesys operates around the world, according to a statement issued by Bally’s and Gaming Arts.
Gaming Arts, which describes the deal as one of its first moves into iGaming, will see its games displayed on the Gamesys platform and the former will also develop new titles for the latter.
Mike Dreitzer, CEO of Gaming Arts commented: “This is a truly defining moment for Gaming Arts. As one of our first forays into online gaming, we couldn’t be more pleased than to partner with Gamesys/Bally to deliver our exciting game portfolio to online real money global gaming markets everywhere. Gamesys/Bally is a proven, world-class provider of online games. The fact that they are partnering with us in this exclusive way, and have committed to feature our games within their global portfolio, represents a very exciting opportunity to introduce Gaming Arts content to an entirely new segment.
“This is just the first aspect of our partnership. Going forward, Gaming Arts will work closely with Gamesys/Bally as part of a larger omnichannel strategy to deliver the best of breed games in the online space as well as land-based casino formats.”