MGM deepens GameSense integration as it strengthens RG commitment

MGM Resorts has announced a strengthened commitment to responsible gaming in what it calls “the next evolution” in enabling in-person and online players to make responsible, informed decisions.

MGM Resorts and Bet MGM will introduce what it calls “the gaming industry’s most comprehensive tools” in a move that also sees the full integration of British Columbia Lottery Corporation’s GameSense program into the group’s desktop and mobile platforms.

Through GameSense, which has been integrated to complement existing tools, BetMGM will look to proactively promote and encourage responsible gaming with customers and will benefit from further information on how to set responsible gaming limits and dispel common gambling myths, as well as offer easily accessible resources for customers and their families to receive support and assistance for anyone concerned about problem gambling.

Throughout Problem Gambling Awareness Month in March, MGM employees will also receive GameSense training in a bid to reinforce the firm’s ongoing commitment and approach.

Adam Greenblatt, BetMGM CEO, said: “Our industry is expanding at a rapid rate as more markets legalize sports betting, and we’re committed to growing the right way. It is important to empower and educate our customers, and the enhancements we’ve invested into GameSense within BetMGM provides the best information and guest services for players to bet responsibly.”

MGM Resorts’ casino floors now feature a variety of slot machines with QR codes that offer access to responsible gaming information and educational materials from GameSense. MGM also expanded its GameSense advisor employee training program by certifying more than 180 employees.

Furthermore, signage featuring the BCLC’s developed and licensed program will be featured across MGM’s land-based estate.

“As we enter our fifth year with GameSense, we remain focused on offering new and innovative resources to our guests, designed to increase responsible gaming awareness and to promote healthy play,” added Bill Hornbuckle, MGM Resorts CEO and President. “GameSense remains an instrumental part of our guest service model and we’re confident that it has and will continue to make a difference.”

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