Aristocrat launching dedicated iGaming branch as its third core brand

Aristocrat will establish a real-money gaming (RMG) arm, creating an iGaming-focused branch of its business alongside its slot and gaming division Aristocrat Gaming and its social gaming business Pixel United.

CEO and managing director Trever Croker outlined the plans to launch a prominent platform in the online RMG sector at Aristocrat’s annual general meeting, reports iGB. The third brand will be led by Aristocrat Gaming CEO Mitchell Bowen. Bowen will be replaced as Aristocrat Gaming CEO by Hector Fernandez.

Aristocrat will invest heavily in building its own real-money platform after its recent unsuccessful attempt to acquire gaming technology giant Playtech.

Croker said that “achieving a scaled position in online RMG will be a medium-term effort” and will take sustained investment over a number of years.

“We have clear advantages in our powerful product portfolio, strong customer and regulator relationships, full financial optionality and strategic rigour. We are excited to be wasting no time in implementing our plans, and initiating investment in the current business. We will provide more detail on our strategy and key priorities at our half-year results in May.”

In its end-of-year financial report, Aristocrat revealed that  gaming revenue from the Americas increased 46 per cent year-over-year.

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