Nova Scotia has become the final province to launch single-game sports betting, starting on Friday, February 11.
The Atlantic Lottery Corporation (ALC) is now offering the options to bettors, meaning that all 10 Canadian provinces now provide singles bets after the passage of Bill C-218 six months ago.
Prior to February 11, punters were limited to parlay bets tying together two or more wagers onto the same ticket. Just in time for the Super Bowl, they are now able to place wagers on a single event.
“Atlantic Lottery is excited to offer this sports betting experience to those Atlantic Canadian adults who choose to play, both online and at retail locations,” ALC communications strategist Greg Weston said in an email to Sports Handle. “By offering this option to ProLine players, Atlantic Lottery will keep more sports betting revenues within our region while offering world-class responsible gambling features to players.”
ALC, which oversees sports betting in Nova Scotia, also regulates the market in the neighbouring provinces of New Brunswick, Newfoundland, and Prince Endward Island. All three of those provinces launched single-event betting within days of Bill C-218 coming into effect.
Nova Scotia had delayed its own launch because of its provincial election on Aug. 17, 2021, with the intent of allowing the new government to review its sports betting regulations.
While provinces such as Ontario and Alberta are gearing up to open their market to private operators, ALC is likely to remain the only Nova Scotian option for the foreseeable future. The corporation has partnered with numerous gaming content providers in recent months, including Everi and NeoPollard.
The Canadian Gaming Association estimates that the Nova Scotia sports betting market is worth $26 million annually.
Westen added, per Play Canada, that “by offering this option to ProLine players, Atlantic Lottery will keep more sports betting revenues within our region while offering world-class responsible gambling features to players.” He added that it is estimated that approximately $100 million leaves the Atlantic region each year through play on unregulated gaming websites.
“Atlantic Lottery recognizes the importance of offering its players a regulated, responsible alternative to the thousands of unregulated gambling sites that are already operating in this market.”