BetMakers will be providing its sports wagering platforms and services for CrossBet’s planned entry into Ontario’s soon-to-be regulated betting market.
CrossBet is a licenced bookmaker that implements cloud computing platforms to provide sport and racing betting to customers. Both it and BetMakers are headquartered in Australia and have worked together before in their homeland. A move into Ontario would complement BetMakers’ roll-out in the U.S., where it holds a significant position as a provider of pari-mutuel betting platforms in New Jersey and intends to launch the first platform for fixed odds betting on racing in the Garden State.
Meanwhile, a launch in Ontario would represent CrossBet’s first-ever international expansion.
“BetMakers have been key in our growth strategy in Australia, so it was an easy decision to continue the relationship as we look to expand our fast growth trajectory in Ontario,” said Scott Cross, CrossBet founder and CEO. “We know that BetMakers’ market-leading technology will give us the tools we need to successfully implement our global growth strategy.”
Christian Stuart, who was recently appointed as BetMakers’ North America CEO, said that launching in Ontario “will be an exciting achievement for BetMakers as we continue to make inroads into the North American wagering market”.
Jake Henson, the company’s Chief Operating Officer (COO), added: “Since launching via BetMakers technology into the competitive Australian wagering landscape, CrossBet has quickly grown into a true up-and-comer in the digital space with their brand expanding into national sports league sponsorship in recent months. Their entry into Canada would represent BetMakers’ first sports betting platform launch into the North America market, complementing our existing digital racing platforms and demonstrating the depth and breadth of our digital capabilities.”