OLG launches enhanced retail sports betting

Ontario Lottery and Gaming Corporation (OLG) has announced that it is now offering sports bettors in the province “a complete gaming experience” with new sports betting products at retailers under its PROLINE brand.

Players can now place single-event wagers on a variety of sports at approximately 10,000 retailers across Ontario as well as online through the PROLINE+ platform.

Along with single-event bets, the new PROLINE at retail locations gives sports bettors other benefits including new sports, events, and markets to place bets on; system bets that remove the “all-or-nothing” approach of traditional parlay bets; novelty betting such as awards shows; and same-day payouts at retail locations for wins of less than $1,000.

Players can build their bets using the new PROLINE Bet Builder App and complete the transaction by presenting the app-generated barcode to the retailer, or they can continue to use selection slips found at the retailer.

“It is a big day for sports bettors in Ontario,” says OLG President and CEO Duncan Hannay. “OLG is giving our customers a new and exciting sports gaming experience. For the first time, legal single event wagering will be available to sports bettors in Ontario who want to bet on the Super Bowl LVI and many other events. Bets can be made in a safe and secure betting environment in locations hosted by our valued lottery retail partners.”

An OLG release says the new PROLINE products are expected to generate more player interaction at retail locations, contributing to retailer commissions and economic recovery in Ontario.

While Ontario is set to open up its market this spring, 0LG is currently the sole provider of legal in-store and online sports betting in the province. 100 per cent of OLG proceeds are reinvested in Ontario.

OLG has offered parlay sports betting products at retail locations for almost 30 years, beginning with the existing legacy PRO•LINE product launched in 1992 followed by POINT SPREAD in 1996 and PROPS and POOLS in 2004.

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