Global sports and entertainment firm FansUnite Entertainment has signed a strategic agreement with Sportradar Group AG, a provider of sports entertainment products and services.
The agreement will see Sportradar provide its Managed Trading Service to FansUnite, which includes pre-match betting services, live odds, and betting stimulation services. The provider’s offerings will allow the firm to deliver an array of odds on some of the world’s premier sports and sporting events as well as register end-users and settle tickets.
The partnership will also enable FansUnite’s sportsbook to feature online visualizations and obtain a full-administrative back-office to assist with betting operations.
Scott Burton, CEO of FansUnite, commented: “The partnership enables us to receive the best-in-class trading solutions from renowned sports data provider Sportradar, which will elevate the quality of our betting offering. We will be able to provide optimal real-time odds, adding more value to our wagering platform. Overall, our proprietary technology equipped with Sportradar’s services will create a competitive betting solution that appeals to B2B customers in the global sports betting industry.”
The news comes after FansUnite appointed two new trading managers to its sportsbook team.
Meanwhile, the Canadian Gaming Association member has also been shortlisted for the SBC Awards 2021 ‘Rising Star In Sports Betting’ category, chosen for its cutting-edge B2B iGaming technology and white label offerings that include an esports betting platform.
It will compete against prominent brands including Bally’s Corporation, Virgin Bet, Soft2Bet, Betmaster, and King J Entertainment.
“We are proud to be nominated for the ‘Rising Star In Sports Betting’ category at this year’s SBC Awards alongside other well-established brands in the global gambling industry,” said Burton. “The nomination highlights our company’s continued ascent in the gaming industry and we are pleased that our efforts to deliver a scalable, full sports and
esports betting suite offering to operators across multiple regulated markets are being recognized.”
The winner will be announced at the SBC Awards on December 14.