DraftKings has signed on to become an official sports betting, daily fantasy sports (DFS), and iGaming partner of the National Hockey League (NHL) in the U.S.
A press release confirms that the deal will also see DratfKings reach an agreement with Turner Sports, including Bleacher Report, to be the exclusive sportsbook and daily fantasy sports provider for their coverage of the NHL.
Under the terms of this latest collaboration, DraftKings will be granted access to NHL assets including the use of official marks and logos, as well as themed sweepstakes and enhanced promotional efforts both during the regular season, NHL All-Star Weekend and throughout the Stanley Cup Playoffs and Stanley Cup Final.
The company will also have the opportunity for a variety of content integrations across the league’s digital and linear media platforms.
Jason Robins, CEO, Chairman and Co-founder, DraftKings, said: “The NHL has some of the most passionate fans in all of sports and we are delighted to be working with the league once again, while developing a rich and engaging viewership and content experience that matches this fanbases’ enthusiasm through our deal with Turner. Over the years DraftKings has become a brand synonymous with sports, with a fan-first approach through real-money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and Bleacher Report to provide hockey fans with what’s next in sports.”
Keith Wachtel, NHL Chief Business Officer and Senior Executive VP, added: “As we embark on what promises to be a thrilling 2021-22 NHL season, our partnership with DraftKings, as well as with Turner Sports, will provide for new and exciting experiences to deepen our fan engagement. We’re proud to welcome back DraftKings to the NHL family, and look forward to collaborating together with Turner Sports – one of our valued media partners – to develop unique and exciting content for our fans.”
The partnership will also see DraftKings provide sports betting information and daily fantasy content across Turner Sports telecasts and Bleacher Report digital channels including the B/R app. Planned integrations include DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts and editorial across B/R channels including the B/R Betting vertical.