Scientific Games and Atlantic Lottery are joining forces to launch the first full-service player self-service technology in Canada that offers both lottery draw and instant games.
A Scientific Games news release outlines that the agreement will feature Scientific Games’ award-winning PlayCentral® HD kiosks and a terminal software management system. The collaborative move is part of Atlantic Lottery’s five-year contract with Scientific Games, expanding the Lottery’s points of sale across its retailer network of 3,000 locations in the provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.
Joey Cormier, Head of Channels for Atlantic Lottery, said: “The retail network is very important to Atlantic Lottery. We are investing in modernization to expand accessibility to our games by leveraging Scientific Games’ digital technologies, including this new terminal software and new PlayCentral self-serve terminals. The Lottery is evolving our digital merchandising and promoting our new mobile app for more cross-channel player experiences.”
One of the most innovative lotteries in Canada, Atlantic Lottery is jointly owned by the four Atlantic provincial governments with 100 per cent of profits returned to the provinces to help fund essential services like health care, education and infrastructure. The Lottery offers a wide variety of player entertainment, including retail and digital instant games, numbers games, and sports betting.
In addition to serving as the Atlantic Lottery’s primary instant game provider, Scientific Games supplies the Lottery’s subscription services, sports betting, central gaming system and full digital lottery system. The Lottery’s digital lottery play has expanded rapidly, with more than 325 per cent sales growth FY 2021 vs. FY 2020.
Pat McHugh, Lottery Group Chief Executive for Scientific Games, said: “The Atlantic Lottery’s new systems infrastructure implemented with Scientific Games in 2017 has proven extremely successful across lottery and digital transactions, driving one of the most successful digital instant lottery businesses in Canada. At the base of the technology is our player account management platform offering the convenience of one-wallet and limitless opportunities for players to experience cross-channel game entertainment.”
McHugh said the Company’s strong relationship with Atlantic Lottery dates back to 1983, resulting in a partnership that kept pace with technology advancements over the decades and drove growth across the Lottery’s entire portfolio with a collaborative, holistic approach to ensure relevance and sustainability in a rapidly changing world.
Scientific Games is the largest lottery systems technology provider in Europe and the world’s largest supplier of instant games with products representing 70 per cent of global retail sales. The company is a leading provider of digital lottery games, mobile apps and player loyalty programs.