Sports Betting
More than half of Ontario sports bettors used grey-market apps pre-legalization
A new study has found that over half of current Ontario sports bettors used a grey-market mobile sportsbook before the province launched legal, regulated sports betting in April 2022.
The report by customer acquisition company Betting Hero, a FansUnite subsidiary, found that 51 per cent of…
Sports Interaction goes live in Ontario, more suppliers licensed
Just days after receiving its license from the Alcohol and Gaming Commission of Ontario, Sports Interaction has secured an agreement with iGaming Ontario and completed its transition to the regulated market. iGaming Ontario announced on August 29 that the brand is now live in the province.
Sports…
iGaming Ontario releases long-awaited Ontario market report
Updated September 6
Nearly five months after Ontario officially launched its regulated online gaming and sports betting market, iGaming Ontario has finally provided visibility over the progress of the market so far.
Operators, suppliers, regulators, and players alike have been awaiting an…
Unibet fined by AGCO for alleged advertising breaches
Unibet is the latest operator to fall foul of the Alcohol and Gaming Commission of Ontario (AGCO).
The AGCO has issued the Kindred Group-owned brand with a $48,000 monetary penalty for alleged advertising and inducements infractions of the Registrar’s Standards for Internet Gaming. The AGCO…
FanDuel to become first sports betting company to launch own TV network
FanDuel announced on August 25 that it is set to become the first U.S. sports betting company to launch its own broadcast network, described as the first network designed "to be watched by viewers with their phone in hand".
FanDuel TV, a rebrand of the company's TVG Network which was acquired by…
Ontario’s partnerships potential looks set to grow for regulated sportsbooks
Since Ontario's regulated online betting and gaming market opened on April 4 — and even before, in the lead-up to that launch — the province's betting and gaming sector has been characterized by partnerships between brands, leagues, teams, broadcasters, and players alike.
That is unlikely to slow…
AGCO, iGO issue more licenses, operating agreements
Ontario's regulated online betting and gaming market continues to add operators and suppliers to its pool, with many more companies and brands waiting in the wings.
Gaming News Canada reported last week that the Alcohol and Gaming Commission of Ontario (AGCO) has issued 10 operator and supplier…
Greentube names first chief sportsbook officer
Greentube, the interactive arm of Novomatic, has appointed Felipe Ludeña as its first chief sportsbook officer as it looks to continue its North American expansion.
Ludeña has officially joined Greentube and taken a seat on the developer’s board as part of a strategic move to strengthen the…
Penn Entertainment to take 100% ownership of Barstool Sports
The newly rebranded Penn Entertainment has announced that it plans to purchase the remaining shares of Barstool Sports Inc.
On August 17, Penn said it has exercised its "call rights" to purchase all of the outstanding shares of common stock of Barstool Sports to bring its ownership of the brand…
NorthStar launches NorthStar Bets app in Ontario
Toronto-based NorthStar Gaming has officially launched its NorthStar Bets app for both Apple and Android users in Ontario, featuring its sportsbook and online casino games.
The company says the app offers a "convenient", "immersive", and "content-rich" user experience for consumers, including …