Super Group remains confident that the upcoming FIFA World Cup will continue to open up new opportunities for the operator group across North America, following ‘all-time high’ revenues in Q1 2026.
Publishing its results for the three months ended 31 March, Super Group maintained strong momentum throughout the first few months of the year.
While the group reported strong growth across most regions that it operates in, it noted that the lion’s share of its American growth was recorded in the Canadian market.
Super Group already holds a licence in Ontario, with five licensed brands active in the regulated market: Betway, Jackpot City, Spin, Royal Vegas, and Ruby Fortune.
Come 13 July, it plans to go live in the Alberta market with six of its brands: Betway, Grizzly’s Quest, Jackpot City, Royal Vegas, Ruby Fortune, and Spin Casino.
The quarter in numbers
Q1 2026 got off to a great start for Super Group, with overall revenue rising by 18% to $612m, up from $517m in the same period last year.
Revenue for its America segment specifically was $195m, accounting for 32% of overall growth.
Elsewhere, revenues were:
- Africa: $267m
- Europe: $113m
- Rest of World: $31m
Total Profit for the period totalled $86m, a considerable increase from the $59m reported in Q1 2025, while Adjusted EBITDA was up 36% for the trading period, coming in at $152m.
Monthly Active Customers increased by 18% to 6.4 million for the first quarter of 2026, compared to 5.4 million in the first quarter of 2025.
“Q1 2026 was a record-breaking start to the year for Super Group, with all-time highs in revenue, monthly active customers, deposits, and wagering.
“Our performance reflects the strength of our strategy, the power of our brands, and the discipline of our team,” said Neal Menashe, Chief Executive Officer of Super Group.
In its results, Super Group noted that its growth during the trading period has enabled the operator to reaffirm its 2026 guidance for at least $2.55bn in revenue, and EBITDA above the $680m mark.
This, it explained, reinstates management’s confidence in executing further growth across global markets.
Menashe continued: “We also strengthened our leadership team with key appointments, reinforcing our commitment to operational excellence and accelerated growth.
“With a highly stable casino business, fortified sports trading capabilities ahead of the World Cup, and strong momentum across regions, we believe that Super Group is well positioned for the remainder of 2026.”
World Cup: a golden opportunity?
With less than one month to go until the FIFA World Cup 2026 kicks off, it’s no surprise that the Betway and Jackpot City owner is eyeing up new opportunities to expand its brand presence across Canada in the run up to the tournament.
With 48 teams competing in games played across three host nations – of which, Canada is one – operators across the country will face the challenge of not only securing brand exposure, but also retaining players.
This is a challenge that becomes ever more pertinent given the restrictions on advertising, jackpots and player incentives that are in place across Ontario.
Super Group is no stranger to securing mass exposure during major sporting events – in fact, earlier this year, its Betway brand made history by becoming Formula 1’s first betting partner.
It has also made frequent appearances on the advertising boards around major football tournaments, such as the English Premier League.
Should it manage to use that experience throughout its World Cup campaign, Menashe’s expectation that the operator group will be ‘well positioned’ for the remainder of the year may come to fruition sooner than expected.
