The British Columbia Lottery Corporation (BCLC) has partnered with Canadian registered charity GenWell to launch its Human Connection Project.
BCLC’s Human Connection Project aims to foster stronger and healthier communities in the province through on-the-ground projects, community impact initiatives and partnerships.
GenWell provides education programming across Canada, and BCLC will work with the non-profit to amplify opportunities for human connection across its organization, including in its community initiatives and its employee programs. GenWell will provide resources including research gathering, resource development and project planning and activation.
“At BCLC, giving back to community has always been part of our DNA,” said BCLC President and CEO Pat Davis. “Since 1985, our net profits – more than $30 billion – have supported communities, provincial programs and services, local employment, charities and major events that have helped shape B.C.
“This year, we decided to use our presence in communities across B.C. to focus our social purpose, which is to generate win-wins for the greater good. We’re excited to work with GenWell to help BCLC and communities raise awareness of the importance of human connection and how we can embed it in the work we do.”
“Human connection isn’t just a ‘nice-to-have’,” added GenWell Founder Pete Bombaci. “We know that meaningful social interactions can improve mental and physical health, strengthen communities and even boost resilience. That’s why we’re proud to work with BCLC, to help promote the importance of human connection across our communities and throughout day-to-day life.”
Partners to work on community projects and events
Together, BCLC and GenWell will co-create local projects and work to improve gathering spaces in communities in B.C., working colaboratively with the communities themselves.
Initiatives will include creating new games and experiences, building new partnerships, launching community events or shared spaces for great social outings.
While the project’s work will span the entire province, BCLC will celebrate the Human Connection Project’s launch in Kamloops, which has been the home of the lottery’s headquarters for 40 years.
BCLC is the presenting sponsor of Kamloops’ inaugural Christmas Market, which runs until Nov. 30. It has set up a Connection Corner for community interaction (pictured above), featuring some of its community partners including United Way, the Kamloops Symphony Orchestra and Western Canada Theatre.
The lottery is also running a Scratch & Win ticket promotion that gives players the chance to win a top prize of $10,000 for themselves and $10,000 for a registered B.C. charity of their choice. Earlier in 2025, BCLC collaborated with Vancouver Canucks owners Canucks Sports & Entertainment to host Nourish the Neighbourhood to provide meals for residents of Vancouver’s Downtown Eastside.
