Incentive Games gained market access in Canada’s most populous province, allowing the games provider to expand its global reach.
The British B2B software and games provider announced on Monday that it was awarded a gaming license by the Alcohol and Gaming Commission of Ontario (AGCO). The licensing allows Incentive Games to provide its portfolio of content to operator partners across Ontario. Incentive Games was awarded the license after completing the AGCO’s stringent application process, which included an evaluation of security protocols and responsible gaming measures. The process also ensured Incentive Games’ ability to adhere to regulations.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said Incentive Games CEO John Gordon. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
Incentive Games will deliver online casino content in Ontario provided by its in-house studio. Incentive Games launched its new studio division in June with plans to develop both original and enhanced real-money games. Incentive Studios is currently developing a library of original online casino titles with a series of games expected to be released in Q3 2025.
Incentive Games will also be leveraging its partnership with Light & Wonder to expand the reach of its content. The partnership, forged in April 2025, allows Light & Wonder to distribute content from Incentive Games to operator partners in regulated markets.
The distribution deal gives Incentive Games access to free-to-play and real-money players in Canada, the U.S., South Africa, the U.K. and other select markets throughout Europe.
Incentive Games also has a content distribution deal with Aristocrat Interactive.
New licenses for Incentive Games
The games provider has also recently secured gaming licenses in Michigan and the U.K.
The UK Gambling Commission issued Incentive Games a gaming license in March allowing the gaming company to offer its real-money games to licensed operators in the region.
Three months later, Incentive Games gained access to a regulated online casino market in the U.S. after being awarded a license by the Michigan Gaming Control Board. That license marked Incentive Games’ first foray into the American gaming market.
