Toronto-based gaming supplier Bragg Gaming Group and Ontario-focused online casino operator Betty Casino have announced a new content partnership in the province.
Betty players now have access to a portfolio of online slots and games featuring Bragg’s game concepts and mechanics.
This launch adds content from Bragg’s renowned in-house studios, Atomic Slot Lab and Indigo Magic, as well as its Powered by Bragg partner studios, including Bluberi, King Show Games, Incredible Technologies and Sega Sammy Creation.
Bragg said in a LinkedIn post that the partnership solidifies its position as a leading provider of premium online casino content in the Ontario market.
“By delivering a diverse and captivating gaming experience, we are deepening our footprint in Ontario and catering to discerning players who seek the ultimate in online slot entertainment,” said the company.
Betty joins Bragg’s growing roster of operator partners in Ontario and beyond. The fast-growing company works with big-name brands including FanDuel, DraftKings, BetMGM, Caesars, Rush Street Interactive’s BetRivers and Fanatics in the U.S.
Bragg, which reported earlier this year that its U.S. revenue soared by 150% year-over-year, this week appointed Sportradar senior vice president Luka Pataky as its new executive vice president of AI and innovation.
Meanwhile, the supplier isn’t the only partner in this new deal with big ambitions.
Betty has operated in Ontario since early 2023 and, until recently, Canada’s only regulated commercial online gambling market was its sole focus. Between the start and the end of 2024, the company’s total number of active monthly players in the market increased eight-fold.
Now, the company is looking both westwards and southwards, after Group CEO Justin Park announced a shift to a decentralized, franchise model that he said could make Betty the “McDonald’s of iCasino.” Betty’s Ontario business has been rebranded as Betty Canada, the first franchise, with plans for further franchises in the U.S. and Latin America down the line. Another intention is for Alberta operations to be added to the Betty Canada franchise when that market opens, touted to be early 2026.
Betty co-founder and Betty Canada CEO Chavdar Dimitrov spoke to Canadian Gaming Business in depth about those plans, Betty’s progress so far in Canada, and why potential expansion into retail gaming appeals for the currently online-only brand.
