OLG’s PROLINE becomes first official MLB sportsbook in Ontario
Ontario Lottery and Gaming Corporation (OLG) and Major League Baseball (MLB) have announced a multi-year partnership that makes OLG’s PROLINE sportsbook product the league’s first sports betting partnership in Ontario.
OLG now becomes an official MLB partner for sports betting through its PROLINE+ online offering and PROLINE at retail outlets. The deal provides OLG with distribution rights to the league’s official logos and cross-promotion across MLB digital and social channels.
“Teaming up with a world-class organization like the MLB enables OLG to create exciting, one-of-a-kind interactive experiences for baseball fans at the game and on PROLINE+,” said Dave Pridmore, OLG’s Chief Digital and Strategy Officer in a press release. “The true value of this partnership for OLG is the way it will bring PROLINE customers even closer to the game they love in ways they’ve never experienced before.”
The partnership includes a variety of engaging baseball content across digital platforms through PROLINE+, OLG receiving distribution rights to the league’s official logos and cross-promotion across MLB digital and social channels, and the introduction of free-to-play digital games throughout the entire baseball season.
This is just the latest deal OLG has struck with a major sports league in Canada.
In February, it signed a five-year deal to become the first official Canadian sportsbook partner of the National Football League (NFL), and the following month, it agreed a similar arrangement with the National Hockey League (NHL).