The International Betting Integrity Association (IBIA) has been approved as a licensed integrity monitor for the Alberta iGaming market, enabling the organisation to offer its monitoring services of licensed operators across the province.
With Alberta going live on July 13, IBIA’s approval will mean that integrity monitoring for sportsbooks will be part of the regulatory framework from day one of gambling regulation going live.
In a statement on LinkedIn, the IBIA explained that it will be working alongside the Alberta Gaming, Liquor, and Cannabis Commission (AGLC) to identify any potential suspicious betting activity.
The statement reads: “This is a very good practice for how regulated betting markets should develop: with clear obligations for operators, trusted information sharing and practical systems in place to identify and escalate suspicious betting activity.
“We are pleased to support Alberta as it opens its regulated market and to contribute to safeguarding sport and regulated sports betting in the province. Operators seeking an Alberta licence are encouraged to contact us to discuss how IBIA can support compliance and integrity objectives in the new market.”
With 30 online sportsbooks and casinos expected to launch in Alberta on July 13, brands will be looking for new ways to compete and gain market share.
Competing brands include the state-run run Play Alberta platform, joined by theScore, FanDuel, DraftKings, Betway, BetRivers and Betway amongst its competitive ranks.
The IBIA added that it will use its Global Monitoring & Alert Platform (MAP) to help assess, detect and report suspicious betting activity across a range of different sports betting markets.
While the IBIA is already live in Ontario, this latest approval will solidify the company’s presence in the wider North American market – a region that, in its 2026 Integrity Report, generated 20% of overall integrity alerts, beaten only by Europe at 28%.
It was not specified how many of those alerts originated from Canada, if any, however it was Tennis and Mixed Martial Arts that generated the highest number of alerts across the continent.
In the first quarter of 2026, IBIA reported 70 suspicious betting alerts across 10 sports, with football (25), tennis (16) and esports (15) accounting for the largest share overall.
